In the rush and rigour of life where family usually ends up on the back seat of our priorities, few are more neglected than grandparents. All those long hours spent by our bedside telling us stories, protecting us from mom’s anger and indulging us when nobody else would spare a minute are quickly forgotten when life beckons.

Kissan - RealTogetherness

Kissan’s new campaign is a reminder that those gentle souls who once were the heroes of our summer vacations, need nothing more than a little time and attention from us. It is slice of life depiction of the joy and warmth of togetherness you get from a grandparent, when you simply make a little time for them.

Joy of #RealTogetherness with Grandparents

Kissan believes that few people can influence the foundational years of children as grandparents do. The impact of their love and teachings stay with us for years after and should be valued as a privilege. As part oftheir ‘RealTogetherness’ campaign, the brand has released a moving film that throws light on the precious relationship between a grandfather and his grandson and the positive impact they have on each other. Through a simple activity of planting a tomato seed, facilitated by Kissan, the grandfather and child find common ground as they slowly nurture the plant as well as their bond.

To support this initiative further, Kissan had partnered with schools on Children’s Day, where in several students visited Jeevan Asha Old-Age Home to spend quality time with elderly people. Aimed at enriching young minds, this initiative was a fun learning experience that brought alive the benefits of human connect.

At Kissan their employees are their best advocates, keeping this in mind they encouraged them to join in delivering the message of #RealTogetherness and make a small change at home in their own way. As inspiration, Kissan ran an activity in the street wherein it gave away tomato seeds and urged them all to re-live the great times with their grandparents by nurturing a plant together. Employees loved the initiative and poured in with their thoughts on what #RealTogetherness meant for them. The brand is sure there is an insight for the next year’s campaign hidden in those!

Speaking about this campaign, Ms. Geetu Verma, Vice President, Foods, Unilever, South Asia said, “Kissan has always been a brand with purpose. It recognises that more than anything else, the gift of time is the most valuable and that’s what we find the most difficult to give in today’s age. If we can make a real difference to even a few families in discovering the joy of #RealTogetherness we would consider it a great achievement.”

As a brand that has always played big on strengthening social connections, Kissan’s new campaign once again focuses on addressing various elements of human connect and highlights the need for us to come closer to nature, family and society at large.So, if you don’t remember the last time you made some time for your grandparents, may this film be an inspiration- https://www.youtube.com/watch?v=JzY0FrkI194.