NewsVoir | 22 May, 2017
OYO, India’s largest and most innovative hospitality company, today introduced its mid-market offering OYO Townhouse in Bengaluru. With the first Townhouse in Karnataka, OYO will break new ground as a true category innovator through an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape.
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| OYO Townhouse |
After its maiden Townhouse in the Garden City at Indira Nagar, OYO plans to expand Townhouse hotels at other popular locations in the city including Koramangala, MG Road, Trinity Circle and Marathahalli. Priced at INR 2500 and upwards, Townhouse provides a unique hospitality experience in the heart of popular neighbourhoods. By the end of year 2017, OYO will establish 25 Townhouse properties in and around Bengaluru.
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About Townhouse
Based on the needs of the millennial traveller, OYO Townhouse breaks away from decades-old hotel industry templates. Brand new systems and services have replaced the older, wasteful conventions of the past. Every single element – from the breakfast menu to the booking process – has been reengineered to deliver higher quality and better value. Also, unlike the one-size-fits-all approach of traditional hotel chains, every Townhouse is designed to complement its neighbourhood. Guests will get the stellar features and dynamic service they expect from a Townhouse, with the added benefit of a hyper-local address, right in the middle of all the action. This reinvention has resulted in a new kind of hotel that’s optimised for comfort, efficiency, convenience and affordability.
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Speaking at the occasion Mr. Abhinav Sinha, COO - OYO said, “OYO Townhouse utilizes our state-of-the art technology and patented processes to deliver a unique hospitality experience. Townhouse’s “neighbourhood†connect is a result of understanding that Millennials like to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable. Travel and hospitality are at the heart of this ‘planning paradox’.â€
The hospitality industry in India suffers from a major disconnect between demand and supply of quality living space, forcing travellers and city-dwellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse addresses this gap by creating a perfect equilibrium between location, comfort and pricing using OYO’s proprietary technology and skilled talent pool of hospitality experts. OYO undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers.
OYO entered Karnataka in September 2014 and today partners 500 hotels with over 6000 rooms in the standardized budget segment. OYO’s offerings have been very well-received in Bengaluru - a hub of cosmopolitan culture in India. Karnataka itself is home to more than 80 Fortune 500 companies and over 700 multinationals. The Townhouse concept of home, cafe and shopping experience delivered at hotels in exciting and accessible locations will attract the growing class of young millennial students and workers in the state.
Abhinav added, “We pride ourselves on our innovation-first approach to enabling greater convenience and predictability in the accommodation sector. We are extremely excited about this opportunity to present the modern face of hospitality to travellers in Karnataka. One just has to think of breaking away from routine on impulse and with Townhouse, a neighbourhood destination is there in one’s reach. It gives me great pride to share today that we are also entering into a partnership with KTDC to operate a few of the Jungle Lodge Resort (JLR) properties. Now a reliable OYO experience awaits you at JLR!.â€
OYO is the global pioneer of a new business model that was developed in India, where-in the company partnered with hotels to standardize and transform their rooms to deliver a hassle-free experience to guests. It pioneered the use of technology in budget-hotel operations and created a new kind of a hospitality company. In a little over 3 years since launch, OYO has become India’s largest hospitality company. With its promise of standardized and predictable stays, it caters to the impulse-planning behavior displayed by millennial traveller. OYO has several consumer friendly touch-points such as the OYO App which allows guests to control every aspect of their experience - from booking hotel and cabs to ordering food - from their smartphone. Recently, the company introduced OYO Captains, a unique concierge service to ensure smooth travelling and on-stay experience. OYO currently operates over 70,000 rooms in 200 cities in India, Malaysia and Nepal.
