After a whopping response over the last three years, Max Fashion is back with the fourth edition of Max Design Awards, a definitive platform to recognize and reward the budding Fashion Designers. The property created by Max, gives final year fashion design students a chance to showcase their best and reach out to the fashion world through their creations.

Max Design Awards 2017-18

Max Fashion, being a design-driven company, is looking to support and celebrate new and upcoming fashion talents. Max Design Awards is one step towards this vision. The contest has seen a huge success since its inception with growing number of fashion design enthusiasts showcasing their creativity and taking the level of the competition to new heights. Last year the competition attracted more than 300 entries from various design colleges across the country. The fourth edition is a continuous effort to reward the young aspiring fashion designers and provide them a platform to springboard their fashion design careers!

The esteemed jury for Max Design Awards 2017-18 includes Fashion Designers Ms. Rina Dhaka, Mr. Ashish Soni and Mr. Rahul Mishra along with Executive Director, Max Fashion Mr. Vasanth Kumar, Vice President Design, Max Fashion Ms. Kamakshi Kaul and Project Head Mr. Marc Robinson.

Registration for the award programme is open. Check here to register –

http://www.maxdesignawards.com/participate.html

Eligibility Criteria -

Final and Pre-Final year Fashion Design students from selected and or accredited fashion designing institutes of India.

The theme for the Max Design Awards 2017-18 is "Craftivism". Craftivism explores the power of combining art and activism to trigger conversations about social change. It is to create a difference, which in turn helps unite and reclaim our world as one.

Participation Process 

Step 1: Select any one category – Men's wear or Women's wear. Prepare a mood board of your interpretation of the main theme.

Step 2: Based on your mood board, prepare two sketches.

- One sketch for prêt
- One sketch for Couture

Both sketches need to fall under any one category (men's wear or women's wear) selected by you.

Step 3: Prepare a 150 word count brief on your collection. Outline your colour pallet, fabrics, style, patterns, etc. for each of the designs

Step 4: Register yourself on www.maxdesignawards.com and file in your application OR apply by emailing high resolution scans of your sketches, mood board, along with a 150 word count brief on your interpretation of the theme “Craftivism”. Email at maxdesignawards@gmail.com

Last Date for receiving Online Entries is 8^th January 2018

Step 5: It is mandatory to send the physical docket (Mood board, both sketches and write up with fabric swatches) to –

Sanjana Choudhary/Amol Desai

Lifestyle International Private Limited

MAX Retail Division

77 Degree Town Centre,

Building no.3 East Wing

5^th floor, Off Old Airport Road

Yemalur P.O. Bangalore - 560037

Last Date for receiving the physical docket of the Entries/application is 12^th January 2018

About Max Fashion

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.