NewsVoir | 20 Sep, 2016
Vodafone, one of Indiaâs leading telecommunications service providers, has launched Vodafone FLEX, a revolutionary new concept for Prepaid customers that comes with no pre-fixed quotas for Voice, Data or SMS. This revolutionary new concept, gives power to you, each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS - all with just a single recharge.
Background
Every prepaid user is familiar with situations in which he runs out of data while there is still talk time balance or vice versa. Additionally he also has to keep track of the amount and different validities of the various recharges and bonus cards he purchases for data, talktime, SMS etc. All of this makes his life inconvenient and full of hassle. Till date however, there has been no other way to use prepaid in the Indian telecom market at a national level.
The Brief to the Agency
The brief to Ogilvy was to bring alive the product proposition which liberates you from not being stuck with any kind of pre-defined quotas while assuring you of great value.
Advertising Campaign
A high decibel, 360, multi-media creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone FLEX - âPrepaid bana very very aasanâ, to audiences across the country. The advertising and promtional camaign is being led by popular film stars Nawazuddin Siddiqui and Bobby Simha, who are relatable and can truly live up to Vodafone brand values. This highly vibrant and impactful campaign will be seen across mediums - TV, Print, OOH, Radio and Digital.
Television Commercials
Vodafone believes in delivering simple propositions to consumers and communicating them simply and effectively. The two TVCâs are centered around two core themes on how a consumer gets stuck due to pre-defined quotas that exists in current prepaid products and the other on a continuous dilemma that our consumer has to face while choosing his telecom packs to meet his multiple needs.
Siddharth Banerjee, National Head, Brand Communication and Insights, Vodafone India, said, âVodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money. Vodafone Flex - Prepaid bana very very aasan campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic Chotta Recharge campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience.â
Agency Credits: Team Ogilvy
Link to the TVCs
ATAKNA 45SEC HIN HD: https://youtu.be/7OU0lcvE9nE
ATAKNA 25SEC HIN HD: https://youtu.be/oBQMe1oWrGc
SOCHNA 45SEC HIN HD: https://youtu.be/KzIHeYH2kaQ
SOCHNA 25SEC HIN HD: https://youtu.be/9Xdb7lWSPOs
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving ~198 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today Indiaâs largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
Globally, Vodafone is one of the worldâs largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st March 2016, Vodafone had 462.3 million mobile customers and 13.4 million fixed broadband customers.
For more information, please visit: www.vodafone.com.
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