NewsVoir | 06 Dec, 2016
Huawei Smartphones, the worldâs 3rd largest smartphone manufacturer was announced the winners of âBest Consumer Electronics Brandâ during the âBest Brands 2016 â the Chinese brand rankingâ by The Serviceplan Group, Europe´s largest independent communications agency, jointly with GfK, the worldâs renowned market research organization, at an awards ceremony which took place in Shanghai.
Launched in Germany since 2004, the Best Brands was designed to recognize the most successful and powerful brands. The marketing awards were introduced in China the first time in 2014. It is the first brand ranking in China to take a comprehensive view of exclusively the consumerâs opinions, evaluating it based on both emotional and behavioral dimensions â creating transparency and objectivity. Other winners this year include Airbnb-Best Disruptive Brand, WeChat-Best Digital Economy Brand, and BMW-Best Emotionally Bonding Brand.
Speaking at the event, Ms. Glory Zhang, Chief Marketing Officer of Huawei Consumer Business, said âOur business is growing fast. In only five years, we have grown into one of the worldâs top three smartphone brands. Interbrand ranked Huawei as one of the top 100 brands since 2014. This year, we are taking a step ahead, moving to number 72. Innovation is at the core of our business. We focus on meaningful innovations, which are vial important to the consumer experience. This is why we breakthrough in performance and power consumption. Huawei has worked with Leica to redefine smartphone photography. With the worldâs first Leica dual-camera design, Huawei P9 has helped over 10 million people around the world to capture the wonderful moments in their life and turn them into artistic photos."
On one hand, innovation leads our business. On the other hand, passion fuels our brand. It is the passion to aim high and to make a difference that unifies the overall 170,000 employees of Huawei worldwide. It inspires the whole team to achieve unexpected greatness. We are happy to see more and more people recognize our innovation and love to use our products.â
2016 Major Brand Awards
Interbrand Best Global Brands 2016: Huawei No. 72
The Best Global Brands is an annual report published by Interbrand, identifying the worldâs 100 most valuable brands. The ranking is based on three key components that contribute to a brandâs cumulative value: the financial performance of the branded products and services, the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company. Interbrand is part of the Omnicom Group Inc. Huawei and Lenovo are the only two Chinese companies that made into Interbrandâs Best Global Brands 2016 rankings. Interbrand ranked Huawei as one of the top 100 brands since 2014. This year, Huawei ranks #72, up from #88 last year.
2016 BrandZ Top 100 Most Valuable Global Brands: Huawei No. 50
BrandZ is the world's largest brand equity database containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world. The BrandZ Global Top 100 was launched in 2006 by Millward Brown, which is apart of WPP, the worldâs largest communications services group. Huawei ranks No. 50 in 2016, up from No. 70 in 2015.
2016 Best Brands China: Best Consumer Electronics Brand
Launched in Germany since 2004 by The Serviceplan Group, Europe´s largest independent communications agency, jointly with GfK, the world renowned market research organization, the Best Brands was designed to recognize the most successful and powerful brands. The marketing awards were introduced in China the first time in 2014. It is the first brand ranking in China to take a comprehensive view of exclusively the consumerâs opinions, evaluating it based on both emotional and behavioral dimensions â creating transparency and objectivity. Huawei was named âBest Consumer Electronics Brandâ, beating other brands competing for the category including Apple and Canon.
About Huawei Consumer BG
Huawei's products and services are available in more than 170 countries, and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei's three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information, please visit: http://consumer.huawei.com/cn
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