NEW YORK: Social media can impact your organization or company's brand, reputation and bottom line and behind every exceptional social media campaign is a great strategy. Poor planning can prevent an organization from productively engaging with their audience, which can result in a missed opportunity. In addition to the major social media platform players, small businesses should also consider implementing the following channels into their strategy:

• LinkedIn: Help establish your company as a credible resource within your industry. Posts on this platform should tease longer content that is located on your website. Ensure the content is informative and offers solutions to business problems.
• Pinterest. Create a business account on this site in order to include a company bio and a backlink to your website. Content should focus on how-to's and lifestyle topics.  Because this platform is visually-based, posts should include original and engaging images.
• StumbleUpon. This channel allows users to search web content via specific categories such as travel, writing, cooking and much more. Readers on this site crave quality content, so increase the shareability of your content but adding the StumbleUpon icon to your homepage.

When finalizing your strategy, remember that it's more important to choose the platforms that work for you, your business goals, and your customer wants.  For additional discussion on these social media platforms, read the latest article by Phillip Thune, CEO-Americas for Textbroker, on PR Newswire's Small Business Toolkit: http://bit.ly/1KNtvwv

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Amanda Eldridge
Director, Strategic Channels
201-360-6906
amanda.eldridge@prnewswire.com