BANGALORE: Champion Marketing Ventures, the e-commerce marketing division of Champions Group, has launched AABOLI - a fast evolving fashion apparel brand online. The brand's new collection comprises of an exciting range of women's wear and accessories, embodying the craftsmanship and contemporary women's fashion reflecting the brand's mantra.

Commenting on the tie-up, Sanjay Mehta, Director, Champion Marketing Ventures and brand AABOLI said, "We have now tied up with e-commerce sites like Flipkart to retail online and are growing this aggressively. Our AABOLI brand is now available at over dozen premium web destinations across the country and the number is set to grow to most online sites by the end of 2014. We are confident of being one of the top 5 players in this space by next year."

Hema Malini, Managing Director said, "For the new era, going online is the preferred way to shop. Flipkart.com, Snapdeal.com etc. have revolutionised the online shopping experience in this country, and our team has enabled strong tie-up's with Flipkart, eBay, Amazon, Myntra, Jabong, Snapdeal etc. which would help us further expand the brand's accessibility and reach in India."

Mr. Awadesh Mehta, CFO, Champions Group said, "E-commerce has come of age in India with more Indians logging on to the Internet to make purchases. With recent collaborations, our AABOLI brand is aiming to expand its online footprint and reach a wider set of audience."

About Champions Group 

Champions Group is among the top private sector business houses in India. Over the years, the group has diversified its portfolio, foraying into digital marketing, marketing outsourcing, infrastructure, entertainment, and real estate. Champions Group has grown to over a 1500 people team that works in different business sectors. Our team works in tandem with our core values: positive energy, professional development, prompt-fulfillment and integrity. 

Champions Group forayed in a big way into e-commerce last year with the objective of making the e-commerce channel complement its current marketing strengths to reach the discerning Indian audiences with various fashion options available. The brand's journey began with a partnership with Flipkart.com, snapdeal.com, eBay.com, Amazon.in, Jabong.com, Myntra, yebhi.com, LimeRoad and Homeshop18 to market its products. Over the past year, it has expanded its footprint by making its products available on leading multibrand outlets such as Lifestyle chain of stores, across the country.

Please visit www.AABOLI.com for additional details.

Media Contact : Prajwal Viswanath, PR@ChampionsGroup.com, +91-9986782920, Account Manager-Marketing and PR, Champions Group