PR Newswire | 04 Aug, 2014
MUMBAI: India's leading digital media agency, WATConsult, won 19 awards at the recently held 'CMO Asia - Social Media & Digital Marketing Excellence Awards' in Singapore on July 31, 2014. An APAC level award which witnessed participation from 12 countries in the Asian region; the landslide win has made WATConsult, the highest awarded independent digital media agency in India.
Earlier in the evening, WATConsult was conferred the 'Best progressive digital marketing company' title. The win is a reflection of the fast growing nature of WATConsult, both, from a business and credibility stand point.
Among other wins, the 'Best social media campaign of the year' award was shared by Godrej masterbrand's campaign and Bestseller group's Super Saturday campaign. The 'Best social media integrated campaign' award was shared by Radio Mirchi's Mirchi Music Awards campaign and SAP India. The campaign for SAP India also won the 'Best use of Linkedin' award. Colors TV's 'India's got talent twitter' campaign won the 'Best use of social media' and the 'Best use of twitter' award. Mother Dairy's Mother's Day Video campaign won two awards including the 'Best viral marketing campaign of the year' and the 'Best online video' award. Sony DADC won two awards with their app 'Jarvis' winning the 'Best social app of the year' and their 'Beerpacity' campaign winning the 'Best use of gaming and animation' title.
Speaking on the award, Mr. Sandeep Ghosh, Business Head, Milk SBU, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, "It's a moment of pride for us as our social media campaign has won the award for 'Best Viral Marketing Campaign of the Year' and 'Best Online Video'. The credit goes to WATConsult for creating the campaign as well as the successful connect with the users online. We would like to congratulate them for the awards as well as for achieving this feat of bagging 19 awards from a single award ceremony."
Multiple awards winning campaign from TATA Chemicals - The Human Touch of Chemistry campaign continued its winning streak with the 'Best in online content' award. WATConsult, also, ventured into the social cause marketing segment winning two awards for Dr. Reddy's Laboratory and Nuclear Friends Foundation earning the title of 'Best use of social media for social cause'. Bajaj Allianz general life insurance company won the 'Best online marketing campaign' award for its lead generation campaign. India's leading FMCG conglomerate, Godrej won two more campaigns including the 'Best integrated campaign award' for their work on 'The use of digital for ROI' by Godrej Security Solutions and the 'Best rich media online ad' for the Godrej Masterbrand campaign.
Mr. R Nanda, VP and CHRO, Tata Chemicals Limited said, "We are happy to note that our 'Partner in Progress', WATConsult have been awarded a GOLD in the category - Best in Online Content for our website Human Touch of Chemistry at the CMO Asia (Singapore) awards. Thanks to the efforts of the individual team members at WATConsult in making the Human Touch of Chemistry campaign a success. Our aim is to increasingly strive to provide relevant and updated content related to science and chemistry which would help create a positive impact on the minds of millions of people around the globe."
Mehernosh Pithawalla, Asst. VP & Head of Marketing, Godrej Security Solutions added, "This award stands testimony to our strategy and I'm glad we have won an award in a category linked to return on investment. Digital marketing which is strongly aligned to your marketing strategy can result in great marketing return on investment."
The icing on the cake for WATConsult, however, was their Founder & CEO, Rajiv Dingra winning the 'Young Social Media Entrepreneur of the year' title. Dingra, who is all of just 29, is now one of the leading thought makers in the digital market circuit in India.
Commenting on the win, Founder and CEO, WATConsult, Rajiv Dingra says, "19 Awards in one night is a huge achievement. We have shown that our work in FY 2013-14 was above industry standards and with 28 awards in total across 8 award ceremonies, we have only made sure that we set our standards and sights higher for FY 2014-15. WATConsult is, now, undoubtedly the most awarded independent digital agency and we look forward to owning that no. 1 spot in the years to come."
This landslide win has positioned WATConsult at the top of the table in terms of independent digital media agencies in India.
About CMO Asia
The CMO Asia is dedicated to high level knowledge exchange through leadership and networking amongst senior CMOs and brand decision makers across industry segments. With a mission to sharing global best practices, CMO Asia is a peer power affinity network of top marketing decision makers. At APAC level, the CMO council has more than 5000 members and has a global community of over, 17000 executives from more than 40 countries across the Asian continent.
About WATConsult
Founded in 2007, WATConsult is India's leading digital media agency which works on integrated digital and social media campaigns for over 85 brands. WATConsult has a 150 member team spread across Mumbai, Delhi, Bangalore and Kolkata. Some of the brands serviced by WATConsult include likes of Godrej, Tata, Mahindra, Bajaj, SAP and Nikon. For more information, visit www.watconsult.com
Media Contact: Nipun Kapur, Nipun@watconsult.com, +91-9820700122, COO, WATConsult
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