NEW DELHI: India is a booming market for the telecommunications industry and provides immense opportunities for handset manufacturers today. The smartphone market continues to drive the overall growth for the phone market - given that there is a huge potential for its penetration in India. Various factors contributing to this market include a large availability of affordable devices appended by application stores which are continuously increasing the 'wow' factor as they help increase smartphone utility and user experience.

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Even though the Indian smartphone market is on a high growth path, the country still offers enormous possibilities for newer players to enter and garner the best of the prospects offered by this space. In line with this, having a first-hand understanding of the marketplace and after a detailed understanding of the consumer requirements, Panasonic India conducted a thorough study and with its strong focus on India, the brand marked its entry in the smartphone market with the launch of the P51, this was very soon followed by a series of launches by the company continuously enhancing its market offering.

Encouraged by the success of its previous smartphones in the Indian market, Panasonic, the global leader in consumer technologies, has recently unveiled its latest smartphone - P31. This latest offering from the company is developed in-line with the brand's promise and tag line "Play Life, Ur Way" showcasing its proficiency to innovate and offer its customers with unique software and hardware based features specifically designed for the Indian market.

Panasonic P31 is the latest addition to 'P' series of smartphones dedicated to the Phablet category. P31 is 12.7cm (5), 1.3GHz Quad Core smartphone, running on Android^[TM] 4.2.2 (Jelly Bean) with 8MP Full HD capable autofocus camera and 2000 mAh battery. The smartphone is already available to consumers in India at the best price of Rs. 11,990. This is the best priced android smart phone under Rs 15000.

With the launch of Panasonic P31, Panasonic has introduced its "Play Life" bouquet of features giving the customers a customizable user experience, where smartphone understands gestures, organizes users music library, let's one multi-task while watching videos, switches the smartphone modes to ensure that one never runs out of battery and many more.

Innovation enhanced through applications and design   

Panasonic with its latest smartphone launch introduced 'Play Life' UI with four core innovative features where the smartphone understands gestures with its 'Gesture Play', draw-to-unlock gesture based feature, lets you multi-task while you play videos, with its innovative 'Pop-i Player', organizes music with 'Music café' and switches battery use modes with its 'Ultimate Saver' feature.

Panasonic also introduced the 'Heat-Sink' design based feature for maintaining device temperature through controlled heat dissipation, which is a major concern nowadays, as we see a huge increase in heating-up of devices due the increase in the CPU clock speed and multimedia usage.

Panasonic P31 is promoted by the youth brand ambassador Varun Dhawan, the actor of Main Tera Hero and Student of the Year film fame.

With the launch of these devices, Panasonic India is assured of the fact that its new offerings will deliver a remarkable mobile experience to its consumers. Syndicating great functionality and design, accompanied by a comprehensive system of applications, Panasonic India is positive that their consumers will yet again repose their faith in the company for 'A Better Life, A Better World'.

Contact: http://www.mobile.panasonic.co.in/leave_enquiry.aspx

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Media Contact: Panasonic India, mobile.support@in.panasonic.com, 1800-102-8989