PR Newswire | 08 Apr, 2014
NEW DELHI: The rapid evolution of digital as a medium for marketing communication has spawned off an altered reality for today's brand marketers and their advertising, digital and social media agencies. It is this realization that sparked off a thought for the founders of Kontent Cafe.
"The consumer is always on. What about brands? Even if some are, what exactly are they engaging the consumer with? Today's consumer craves something new with every refresh of the screen. That's the new OTS," says Vijaysimha Vellanki, Co-founder and Head of Kontent Cafe.
So the challenge for every marketer today is to serve the consumer with something fresh and relevant with every refresh. No brand can achieve that with the traditional 'client briefs - agency reverts' model. It's too slow, often expensive, and almost always suffers from limitations of scale and agency partner's skill set. Kontent Cart aims to diffuse the situation through its open marketplace - a neutral platform where brand marketers, content creators and publishers can discover each other and benefit from each other.
To begin with, Kontent Cart is connecting brand marketers and expert content writers from around the world. So whether you want articles, blog posts, white papers, ebooks, scripts or even Facebook posts, you can tap a global pool of expert writers on just about every subject, industry or area of interest. For as little as US $20 or Rs. 1200, you can get a 500-word article or blog post on a topic of your choice within a few hours.
If you want content as of yesterday, explore Kontent Cart's Stock Content section. Find professionally written, ready-to-download articles / blog posts on a topic of your choice. It's just like buying stock images.
Simha elucidates, "I've been a writer and creative head in direct marketing, advertising and digital for over 15 years. I can tell you with certainty, that most copywriters do not have the skill to write long form content. Also, they don't have domain expertise. The real writers are outside the agency ecosystem. They're to be found at publishing firms, or as freelancers, or bloggers. Both brand marketers and their agencies do not have access to this amazing writing talent. With Kontent Cart, all that will change. And this is just phase one. In phase two, we'll bring in publishers."
"Over the next few months, Kontent Cart will evolve into a more comprehensive content marketing ecosystem with pictures, videos, info graphics, content licensing, distribution, etc. Sirez Group continues to excite the digital marketing ecosystem with its innovative ventures like Kontent Cart," RP Singh, CEO - Sirez Group, explains.
About Sirez Group:
Sirez Group is an end-to-end digital marketing solutions network. The group consists of 6 entities - Sirez (digital marketing agency), SampleandTry.com (India's first sampling portal), MRP Digital (digital marketing consultancy & training), Apptology (custom mobile applications), Squarecoins (mobile loyalty program), and Kontent Café (content creations, curation and distribution).
For more details, please visit www.kontentcart.com
Media Contact: Vijaysimha Vellanki, vijay@kontentcafe.com, 9811630304, Co-Founder, Kontent Cafe Pvt. Ltd.
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