MUMBAI, India: Buy-ology Symposium on the 4th December arguably promises to be one of the most prestigious, inspiring and information rich events on the calendar for marketing and branding professionals in India.
Honoured by Time Magazine in 2009 as one of the 100 most influential people - the people who most affect our world.
Martin Lindstron will not only present his findings from his $7 million buy-ology experiment which shocked the world of marketing, but he will also share with his audience his latest findings about social branding and the power of peers. Lindstrom reveals the lengths to which marketers will go to exploit guilt, desire, fear, insecurity, nostalgia, and more to move us to buy. As he claims, the chances are, you've fallen for it and you've been brandwashed.
Those who will be lucky enough to attend the 6-hour long workshop will find out first-hand:
- How marketers are targeting younger and younger children, exploiting findings that show babies recognize brands by eighteen months and can hear and remember ad jingles from the womb
- How companies hijack information from our Facebook profiles, cell phones and computer history to secretly mine our digital data for the most intimate details of our private lives so they can target our vulnerabilities
- Who Justin Bieber's wildly successful marketing is actually targeting (hint: not teens)
- How certain brands-like one popular lip gloss-purposely make their products chemically addictive
- How retailers capitalize on our panicked responses to viruses, weather events, and food- contamination scares (guess where the $402 million market for hand sanitizers came from?)
- The surprising results of an fMRI study uncovering what heterosexual men really think about when confronted with sexually provocative advertising (hint: not their girlfriends)
- How grocery brands create an illusion of freshness for products that have in reality been on the shelves for months or even years
- How mothers dictate 60 percent of the brands their children will use regularly for the rest of their lives
- How Muzak gets programmed differently throughout the day to subconsciously persuade us to buy based on our mood
During the Buy-ology Symposium, the audience will learn about two extreme experiments Lindstrom embarked on to test his findings-first, the surprising and ironic outcome of his attempt at a yearlong brand detox; and second, the fascinating results of a revolutionary multimillion-dollar guerilla marketing experiment he conducted specifically for his latest book. This real-life, unscripted reality-TV show revealed the most powerful persuader of all: our friends and neighbors.
According to Lindstrom, "Even before 6% of the next generation is born they have a digital foot print. An average iPhone user is tracked 129,000 times per year. The quality of friends you have determine the type of online ads you'll be exposed for in gMail..."
"I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!" Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters
About UBM India
UBM India is a subsidiary of London Stock Exchange listed UBM plc, which is the second largest independent exhibition organiser in the world. It is the largest trade exhibition organiser in India, responsible for 146 events in across 13 industry verticals across the country. UBM India is the organiser of NGO India which brings together corporates, government and NGOs on a common CSR platform. For further details please visit the UBM India website, http://www.ubmindia.in
For further information please contact: Ms Rakhi Singh, Marketing Manager, UBM India T: +91(022)6172-7077, e-mail: rakhi.singh@ubm.com
Find out more about Buy-ology Symposium http://www.buy-ology.co.in/pr
