NEW DELHI: ESY Tech Resources India Pvt Ltd is the Indian subsidiary of ESYINK (the number one CISS Ink Brand in Asia Pacific). The key driving strategy for ESY India was to bring down the cost of printing and ESYINK could offer the lowest cost of printing for homes and offices. The Q1 2013 results have shown that ESYINK is the leading CISS brand in the country.

ESYINK is proud to announce VP Sajeevan as their new CEO. VP Sajeevan is one of the leading experts in digital imaging industry and was with Canon for over 14 years. He was the Director for Canon India and was instrumental in bringing up the Canon brand in the leading front. His special thrust on consumer experience could bring vast change in the market approach in the industry.

The Marketing term BIBLE (Before I Buy Live Experience) started by Sajeevan was well accepted and appreciated by the industry. After the long stint with Canon, he moved to leadership consultancy for leading brands in Asia. VP Sajeevan is back in operation with ESY India.

In an official communiqué, Sajeevan says, "I intend to leverage my experience to establish the brand ESY in India. My agenda will be to build the company's respectability and standing with consumers in India."

Speaking on his appointment, Mr. Sajeevan further added, "I am delighted to have been entrusted with this responsibility and even more excited to make ESY India scale up to greater heights. Besides boosting the core USPs of our business model amidst the immense potential that imaging industry offers in India; my key priorities include to continue to make ESYINK a preferred brand for printer consumers in India."

Adding to the new development, Mr. Dato Mark Lim, Group MD of ESYINK Asia Pacific said, "Sajeevan has been an integral part of the core team since the beginning of our operation in Indian and his contribution towards the growth of the business has been tremendous. He has an excellent understanding of the imaging business and possesses energy, passion and vision to take this company forward. We can undoubtedly say that he is the best suited person for this position. I look forward to working closely with him to help the company scale newer heights."

"India is one of the largest markets for printers and printing. By the end of 2014, the annual print volume will cross 140 billion," says Sajeevan. Even after having digital devices like tablet computers and smart phones, the volume of printing is still very large. India can be the leading nation in terms of print volumes if the printing cost is affordable. Compared to other emerging nations the cost of printing is high in India.

In the consumer printing space, the cost of printing plays a vital role. Sometimes the cost of ink cartridges is higher than the total cost of the printer. This is pulling down the growth of the printer market in India. ESYINK CISS can bring down the printing cost by 80%. ESY India has presence in pan India with over 5000 retail outlets. ESYINK had developed exclusive CISS (Continuous Ink Supply System) for Canon.

India is indeed a growing market and Sajeevan is confident in hitting an annual turn over of Rs 300 crores in 2016. ESY India is planning to add ESY Tab (Tablet PC) and ESY Phone (Smart Phone) in their product list to address the growing consumer digital market.

About ESY Tech Resources India Pvt Ltd.

ESY India is the Indian arm of Pineapple Resources Berhad (ESYINK Group) based in Kuala Lumpur. They ventured into R&D of INK technology in early nineties and today they are the leading ink manufacturer in Asia. PRB is a listed