BENGALURU: The stage is set for EFY Awards 2012, the biggest laurel for the Indian electronics industry. EFY Awards, instituted by Electronics For You group stand as the token of appreciation for the contributions made in the growth of Indian electronics industry.

The premier players of the Indian electronics industry who have made a worthy contribution in its growth in the year gone by will be awarded with these coveted prizes. The ninth edition of EFY Readers' Choice Awards will be organised on 15 March 2013 at Le Meridien, Bengaluru.

Speaking about the importance of the EFY Awards, Ramesh Chopra, editor and publisher, Electronics For You, said, "EFY Awards are an attempt to give recognition to the leading enterprises and individuals in the Indian technology industry. Being the leading publication in the electronics industry, we have taken the initiative to identify the leading companies and individuals in the industry, with the inputs of the electronics fraternity."

The EFY Readers' Choice Awards will be given in 26 categories including:

Oscilloscopes

Multi-meters

Sensors

Actuators & Transducers & Related ICs

Resistors

Capacitors

Diodes & Transistors, Microcontrollers

Solar Cells

Solar Panels/Modules

Connectors

Switches & Relays

Educational Kits and Trainers

SMF Batteries

UPS

Inverters

EDA Tools

LED Drivers

Soldering & Desoldering Stations

CCTV Cameras

EPABX & Key Telephones

Pick and Place Machines (SMT)

Programmable Logic Controllers (PLCs)

LEDs

Training Institutes

EMS Organisations

Printed Circuit Boards

Apart from these, six Jury awards have been instituted to felicitate the pioneers of the Indian electronics industry in the categories:

Electronics Organisation of the Year

Electronics Leader of the Year

Lifetime Achievement Award

Best Initiative by a Government Organisation,

Certificate of Excellence 2012 for Emerging Organisation of the Year

Certificate of Excellence 2012 for Government Organisation of the Year

About EFY Awards:

EFY Readers' Choice Awards were instituted in 2004 with 30 categories under which the Awards were presented of these 30 categories, 15 categories fell under core electronics, such as oscilliscopes and multimeters and 12 fell under consumer electronics, such as televisions and microwave ovens. Under the remaining three categories, special awards like 'Lifetime Achievement Award', 'Electronics Man Of the Year' award and 'Electronics Organisation of the Year' award were presented. The function was held at the India Habitat Centre, New Delhi, and enjoyed tremendous media coverage.

Encouraged by an overwhelming response received from the industry, EFY Readers' Choice Awards were made an annual event thereafter. Year 2005 witnessed the second serving of EFY Awards which became even more successful than the first one, with CNBC TV as the media partner. The venue for this year remained the same.

The procedure for nominations and finalising these Awards is very simple. As the name suggests, these are based purely on the nominations invited from the readers of 'Electronics For You' magazine, recorded and till 2009 analysed by the leading market research agency in India, IMRB. The whole system is totally transparent and based on readers' perception towards a particular brand.

EFY Awards have been conceptualised by the EFY Group, which is one of the oldest and most popular technology publication houses in India. EFY Group's flagship publication 'Electronics For You' is the most popular electronics magazine in the whole of south Asia. This magazine started with its first issue dated January 1969 and is considered to be the most trusted publication in the field of electronics.

About EFY Group:

Over the last four decades, the EFY Group has become synonymous with information on cutting-edge technology. Today, this renowned media group is spread across eight cities of India, and caters to over two million techies spread across the globe.

Its print publications not only reach every nook and corner of India - our mailing list has over 6,000 zip-codes - but are also read by techies in south Asian countries, like Nepal, Pakistan, Bangladesh, Sri Lanka, Bhutan, and Afghanistan. The Group is also amongst the few Indian publishers to have its publications distributed in Singapore and Malaysia.

The online communities of the Group provide tech content to readers from all across the globe. The Group's online portfolio includes some global leaders, such as: www.electronicsforu.com [http://www.electronicsforu.com ], www.linuxforu.com [http://www.linuxforu.com ], www.efytimes.com [http://www.efytimes.com ], www.electronicsb2b.com [http://www.electronicsb2b.com ] and www.eleb2b.com [http://www.eleb2b.com ]. Plus, the Group manages three social media (Facebook) communities, which are global leaders in their respective domains. These include: www.facebook.com/designelectronics [http://www.facebook.com/designelectronics ],

www.facebook.com/opensourceforu [http://www.facebook.com/opensourceforu ] and www.facebook.com/tablets.india [http://www.facebook.com/tablets.india ].

Recently, the Group launched digital editions of its publications to make them easily accessible to readers all across the globe. The Group's digital publications are now available in all popular platforms including iOS (Apple), Android, Kindle and e-zine (web browser). The Group has also tied up with leading online distributors including Amazon, Scoop, PocketMags, Zinio, Magzter, etc.

The events division of the Group was strengthened with the launch of Electronics For You Expo in 2011. Now, the group boasts of a strong portfolio of events including EFY Readers' Choice Awards, ELCINA-EFY Awards, Electronics Rocks, EFY Design Engineers' Conference, and Open Source India.

The Group's passion for technology and its expertise in knowledge-sharing is now being channeled into building a strong hands-on training programme through the EFY Tech Center. The Tech Center is working with the industry and academia to create industry-ready engineers.

The Group has set itself the target of empowering and helping 10 million techies, across the globe, by 2015, and it's investing heavily on growing the online communities and increasing the number of readers of its digital publications to achieve the goal.

Primary Media Contact: Srabani Sen, srabani.sen@efyindia.com, 91-98-99809240

Secondary Media Contact: Diksha P Gupta, diksha.gupta@efyindia.com, 91-97-17854520