NEW DELHI: With shopping online becoming the hottest trend these days, cuponation.in
[https://www.cuponation.in ], the market leader that offers coupons and vouchers from
leading online retailers, has garnered a significant number of takers for availing coupons
to save money while shopping online. As per a recent survey conducted by the online
portal, while 75% people were found to shop online, 5 out of 6 respondents in India
admitted to using coupons while shopping. Interestingly, a majority of these shoppers are
women in the age bracket of 20-35 years. The survey was taken by 2300 users across the
globe out of which there were 600 Indians, 900 Brazilians, 200 French and 600 Italians.
The survey was conducted mainly by contacting bloggers through emails.
It was pointed out in the survey that out of the total of 500 respondents from India,
76% of the total respondents log onto the World Wide Web on an average of 3 times or more
in a month to shop online which is comparatively coherent with the international trend of
76%. This big influx of traffic for the online shopping portals is due to the emergence
and popularity of online stores such as Flipkart, Myntra, Jabong, Tradus, Dominos,
Bookmyshow and several others that have been working hard to change and revolutionize
online shopping in India. With Flipkart introducing the concept of wallets on their
website, they have managed to make online shopping much safer and bring in the trust
factor that a lot of people feel may lack in online shopping in India. Apart from the
trust factor, with online stores focusing on providing better services such as cash on
delivery, they have also managed to overcome the reliability factor for online shopping.
Another major contributor for the rise of curtains for online shopping in India is the
concept of online coupons. With market leaders such as Cuponation providing several online
coupons for various popular categories such as electronics, fashion & beauty and
entertainment, the incentive to shop online is even greater. Imagine a world of shopping
while saving money and without having to physically walk through the scorching heat and
avoiding getting clustered in traffic. Thus, Cuponation has managed to deliver a very
pleasurable experience to the web surfers. According to the survey, 5 out of every 6
respondents in India admitted to using coupons. Approximately 85% use coupons to make use
of discounts in India as compared to 78 % globally.
Out of the total respondents, 77% of the respondents have admitted to using websites
such as Cuponation.in to avail coupons for online shopping. Except for a few deviations,
the majority of the shoppers are in between the age group of 20-35 years. "This is due to
the fact that most people in India have achieved financial independence by then and earn
their own money which they can splurge and what better way to spend the money than to
spend it to shop stuff online," stated Mr. Sahil Shah, Co-founder & MD, Cuponation.in.
Another interesting fact that was revealed in this survey was that amongst the total
number of respondents globally who have admitted to shopping online and having used
coupons to get discounts, 70% of them were women which was the case for India as well.
Furthermore, the majority chunk of search traffic for coupons and discounts comes from
search engines, social media sites and blogs such as Google, Facebook and Twitter which
play an important role in popularizing coupons and online marketing. E-mail marketing done
by these companies also update the subscribers with the new deals and discounts that keeps
them up to date.
Mr. Shah added, "So all-in-all, the online shopping scene and the concept of using
coupons in India looks very promising as compared to the advanced markets for online
marketing such as USA, Germany and Brazil. This is very evident with the arrival of one of
the market leaders 'Amazon' in India. It's only a matter of time for India to be
considered in the front league in the field of online shopping."
Key Findings of the Report
- Approx. 75% people shop online.
- Majority of the shoppers fall under the age group of 20 and 35 years of age.
- 5 out of every 6 respondents in India admitted to using coupons (Approx. 85% use
coupons to make use of discounts in India as compared to 78% globally).
- The majority chunk of search traffic for coupons and discounts comes from search
engines, social media sites and blogs.
- 7/10 shoppers are women in India which is similar to the international behavior.
Website: www.cuponation.in
About
Cuponation is a leading coupon portal that offers coupons and vouchers from leading
online retailers. After having found a coupon deal of one's choice, the user simply has to
click on the code, copy and paste in the billing section of the selected online retailer
and make their purchase. Cuponation aims to become one of India's largest couponing
websites. The Delhi-based startup company is part of a larger international conglomerate
which is currently operational in ten countries.
Primary Media Contact: Chavi Taneja, chavi@value360india.com, 91-9953282999
