NEW DELHI: USHA, one of India's leading small domestic appliances brands, is the first to promote Ultimate Frisbee, a game played using a flying disc. USHA International, a keen supporter of sports, is glad to announce the roll out of USHA Bangalore Ultimate Open 2013 which will be held at Aditya Sports Complex from 12th to 14th July. Ace badminton player and Olympic Bronze Medalist, Saina Nehwal who is also the brand ambassador for the company will be there to encourage and felicitate the winning teams.

Ultimate is a game played using a flying disc called Frisbee and is the fastest growing team sport in the world. It is an incredibly social and friendly sport and can be played by people across all age groups. Apart from its competitive nature, Ultimate is an inclusive sport that promotes cooperation, team spirit and communication among youth.

USHA Bangalore Ultimate Open 2013 is set to witness participation of over 25 teams from across the country. The participating teams will initially be divided into groups and the top eight winning teams will battle it out for the title of Gold Pool Champions of USHA Bangalore Ultimate Open 2013.

USHA International is committed to help improve the quality of life for women and youth through sports and skill development activities. The USHA Bangalore Ultimate Open 2013 is part of the company's larger effort in promoting sports. The company has been promoting a wide array of sporting events which include Cricket, Ladies Golf Events, Junior Golf and Training Programmes, Mawana Marathon and now Ultimate Flying Disc Tournament. USHA International has also opened over 2500 'Silai Schools' in the heart of rural India to empower women towards becoming self-reliant.

About USHA International Ltd.

USHA International Limited is a trusted household consumer durables company with a turnover well over Rs. 2000 crores today. All the products including electrical appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components are marketed under the 'USHA' brand name. Building on its 75-year-old heritage with the knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 60 company showrooms, 34 warehouses and 200 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, USHA has overseas offices in China and Srilanka. For more information please visit www.ushainternational.com [http://www.ushainternational.com ]

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