NEW DELHI: New Delhi-based House of Fitness Pvt. Ltd., the Master Franchisee of Anytime Fitness LLC, the world's largest "24 hour" co-ed chain of health clubs, has signed its first sub-franchisee agreement for India with Shri Krishna Wellness.

With the signing of the agreement, Anytime Fitness brand would open its first Gym at Model Town, New Delhi.

"This is the first step towards expanding our services in the Indian healthcare market and we are pleased to tie-up with Shri Krishna Wellness. Shri Krishna Wellness would get all the support from us which would include the brand support and years of our experience in this vertical," said Mr. John Kersh, Vice President of International Development, Anytime Fitness, USA.

According to statistics from the International Health, Racquet & Sportsclub Association's 2012 Global Report on the State of the Health Club Industry, only 0.03% of the Indian population is a member of any health club. This figure is in sharp contrast to the United States, where over 17% of the total population are health club members, and to Europe, where more than 10% of the population are members in the majority of countries.

"There is an opportunity to provide the best of health care facility across Indian Cities, as we have been witnessing that people in India are becoming increasingly health conscious due to various reasons. We expect the number of such people to grow over a period of time. There is already a tremendous demand for the corporate wellness programs. Although, India is far behind the America, but nevertheless, we are moving on the right track," said Mr. Vikas Jain, CEO, House of Fitness Pvt. Ltd.

Anytime Fitness' concept provides a perfect solution for busy people looking for comfortable and convenient facilities. The convenience and affordability of Anytime Fitness for both men and women will keep benefiting the members and encourages them to strive for and meet their health and fitness goals.

Anytime Fitness India will provide exclusive rights to Shri Krishna Wellness for use of the brand's trademarks, systems and intellectual property under supervision during the term of the agreement, and will support the sub-franchisee via its corporate headquarters in the United States.

About Anytime Fitness:

Founded in 2002, Anytime Fitness is now the fastest-growing fitness club franchise in the world, with more than 2,000 clubs worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities that feature top-quality exercise equipment. Clubs are now open in all 50 U.S. states, Canada, Mexico, Australia, New Zealand, the United Kingdom, the Netherlands, Poland, Qatar, Spain, Grand Cayman and Japan, and members everywhere have free reciprocal access to all clubs worldwide.

For more information, please visit http://anytimefitness.com.au/.

About House of Fitness:

House of Fitness (HoF) has been established by a group of professionals to provide the best possible fitness facilities across India. The HoF management has been associated with the fitness industry for the past several years in various capacities.   The management of HoF has been involved in setting up several gym facilities in India and has provided state-of the art fitness equipment to various gyms in the country.  Backed by vast experience, HoF is well-positioned to take the unique franchisee model of Anytime Fitness to a new level in India.

Primary Media Contact: Shrishti, shrishti@absolutefactor.com, 91-9650187059

Secondary Media Contact: Gupreet Kaur, gurpreet@absolutefactor.com, 91-9811631696