AHMEDABAD, India: The Mudra Institute of Communications, Ahmedabad (MICA) has decided to offer a specialisation in Digital Communications Management,  encompassing New Media in its flagship 2-year Post Graduate Diploma in Communications Management (PGDM-C), for the batch it will select in 2013.

Admission process for the 2013 batch is currently underway. Aspirants who have appeared, or will appear, in the 2012 CAT, XAT or GMAT (Dec 2007 or later) examinations, irrespective of their scores, will be eligible to appear in the MICAT examination of MICA, which will be held in multiple centers across India in Feb-end/March beginning (date will be announced). The last date for application to MICA is January 29, 2013.

MICA currently offers 4 specialisations that are sought after by students aspiring to make careers in Marketing, Brand Management, Media, Consumer Insights, Research and Account Planning, across industry verticals. These are:

- Brand Management

- Media Management

- Marketing Research

- Account Planning

MICA has taken several unique initiatives in the past, amongst them, being the only Institute in India to offer a specialisation in Marketing Research.

According to Dr. Nagesh Rao, President & Director, MICA:

"We have witnessed the deep impact of new media in our lives as consumers and as societies. As India's premier institution focused on communications, we were possibly the first to spot this game-changing trend and introduced courses in Digital Marketing. This year we expanded them to include courses on E-Commerce, Social Media & Strategic Communications  & Mobile as New Media. These were received with a great response from the industry and students. Again, MICA is the first Institute in India to see the mobile as a Media in itself, catching early trends and interpreting them for the benefit of industry and society. We have, and will, always stay focused and ahead of others in our mission of developing innovative professionals in the practice, development and management of communications, to serve the needs of industry and society through education, research and advocacy."

Prof. Anita Basalingappa, Chairperson, Admissions Committee, MICA adds:

"MICA's Curriculum Committee went through a zero base review process and proposed the new specialization in the curriculum beginning from the academic year 2013-14.

The batch that joins MICA in 2013 will certainly benefit in being a frontrunner in the additional specialization. MICA has always been seen as the path-breaker and the premier Institute in Communications Management. We keep our commitment."

About MICA

Established in 1991, Mudra Institute of Communications, Ahmedabad (MICA), is India's premier B-School in communications management. Its mission is "to develop innovative professionals in the practice, development and management of communications to serve the needs of industry and society through education, research and advocacy".

MICA's programmes are approved by the All India Council for Technical Education (AICTE) and recognised by the Department of Science and Technology (DST), Government of India. The flagship programme of MICA is its fully residential, 2-year Post Graduate Diploma in Management (Communications).

MICA prides itself in its curriculum creating students who focus on multiple bottom-lines - with equal emphasis on financial, human and environmental implications. Today, it is the alma mater of professionals who are in leadership positions in marketing, brand management, consumer research, advertising, media and digital communications, across industry verticals, in India and abroad.

Visit MICA at http://www.mica.ac.in

Connect with MICA on:

Facebook:

http://www.facebook.com/MICA.Ahmedabad

Twitter:

@MICA_ahmedabad

Primary Media Contact: Dr. Anita Basalingappa, anita@micamail.in, 91-9825114451

Secondary Media Contact: Prof. Vaneet Chhibber, vaneet@micamail.in, 91-8000098787