PR Newswire | 25 May, 2012
CHANDIGARH, India: Cricketershop.com, the Specialist Online Cricket Shop, Redefines Online Shopping Experience With Style, Elegance and Innovations. Scores an Instant Hit With Cricketers.
'The site promises a beautiful shopping experience - from browsing to buying. All product photos are shot exclusively and presented in the unique Ultra Slo Mo. Test Match Level Service, ODI Delivery.'
Cricketershop.com is unlike any shopping site one has seen in India or even internationally. Other than the strikingly beautiful visuals, the site scores with a very simple and uncluttered navigation. "Keep it simple," the quintessential advice of every cricket coach is the fundamental belief behind the site's design, business model and service.
So far in India, the 'Amazon' model of selling everything had proved popular and successful. Cricketershop.com is focusing on the small, premium niche of the online cricket market.
The e-commerce market in India is seeing its second innings. The quality conscious customers are demanding more than just the discounts; they need a complete experience of shopping in a premium environment.
Innovations like Ultra Slo Mo. and artistic site design will please not just the cricketers, but all those with an eye for design, elegance and artistic beauty. Cricketershop.com is positioned as the top quality site for buying cricket equipment online in India.
Manudev Bhardwaj, representative of Cricketershop.com explains, "Our inspiration is Sachin Tendulkar. He is one player who has the timeless classic technique with an innovative flair. He is like those rare classical musicians who imbibe technique at a deep level but are not fettered by it. That's what inspires us. Cricketershop.com is mindful of the great traditions of the game while being innovative and unorthodox. As you can see, there is no site like ours. One thing we hate is copying others!"
Ultra Slo Mo Product Display
Cricketershop.com has an innovative Ultra Slo Mo. Product Display. It's a combination of clear product photos and highlights of the features presented in a game setting. It's an attempt to bring the product to life and put it in the context. One can see and count every stitch, every small detail in clarity. The main features of the product are highlighted, enlarged and explained.
Currently, only about half of the products have this display. The rest are presented in good quality photos with zoom-in feature.
Focus on Just Cricket - Complete Range
Cricketershop.com has defined their focus very precisely. It's just cricket and even within that it's only serious cricket! There are no tennis ball cricket sets or cricket-based video games.
Within the defined focus, the range of cricket gear is pretty much complete. From cricket bats to cricket shoes, Pads, gloves and guards to cricket clothing and kit bags, the site has everything a cricketer needs.
Most of the top cricket brands are represented. Currently it sells SG, SS, Adidas, Reebok, Kookaburra, Gunn & Moore (GM) and Puma Cricket. Goods are kept in stock and dispatched within 24 hours.
Devichand Sharma, in-house product photography in-charge, Cricketershop.com adds, "Cricketers are quality conscious customers and very particular about their gear. We saw this demand from professional cricketers. With the Ultra Slo Mo. view, we can give a virtual feel of the product to our customers. Quality players need to see every little detail in their cricket equipment."
The site even showcases 'The Art of Cricket' at Cricketershop.com in photo galleries. These are the photos and graphics created in-house. Some photos are by cricket photographers.
All this original content creation has however brought its own set of problems and many of their photos have been copied by others. The site decided to react with a campaign in its fresh, creative and funny style. It's called "That's not cricket. Steal a run⦠not the bat".
Primary Media Contact : Pramod Bhagat, pramod@cricketershop.com, 91-172-2233590
Secondary Media Contact : Manudev Bhardwaj, manudev@cricketershop.com, 91-172-2233590
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