MUMBAI, India: Vision Critical entered into a partnership agreement today with Majestic MRSS, one of Asia's Largest Independent Full Service Market Research Firms headquartered in Mumbai, India with offices throughout Asia. Vision Critical is a leading global technology and research firm, recently named as one of the most innovative research firms by industry experts. As an official Certified Partner, Majestic has access to Vision Critical's suite of tools, including its benchmark software, Sparq™, the most advanced and widely used online community panel platform in the world.  

"Alliances like this allow Vision Critical to expand its reach in Asia, providing select business partners with enhanced capabilities to service their clients," says Bruce Wells, Managing Direct and President, Vision Critical Asia. "Online consumer engagement continues to be the arena in which meaningful insights are distilled. We're excited to start working with Majestic to provide greater access to our products in the region."

The Sparq™platform allows Majestic to create online customer panels to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients in Asia.

"Partnering with Vision Critical provides our clients with access to our industries best of breed online community panel technology. It is a reflection of our continued commitment to leverage technology in Marker Research to enhance the quality of insights available to our clients" states Raj Sharma, Co-founder & President (Global) of Majestic MRSS. "The Sparq™ platform enables regular feedback from its customers via interactive surveys and allows them to listen to what customers are saying. This functionality means that key business questions can be answered in hours or days, rather than weeks. "

About Majestic

Established in 1992, Majestic Market Research Support Services Limited (MMRSS) is one of the largest Independent full service market research firms in Asia.

With presence in 18 countries of Middle East, South Asia, APAC and Australia, Majestic MRSS specializes in multi-country research.

Since its inception, MMRSS has helped a multitude of international and domestic companies, both small and large, in customized qualitative and quantitative research, data collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, Automotive, BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical & Healthcare, Retailing and Media & Communication sectors.

An ISO 9001 firm, MajesticMRSS is a member of ESOMAR and abides by its code of conduct, best practices and professional ethics.

For further enquiries please contact:

Mr. Raj Sharma - President & Co-founder (Global)
Mail ID: raj.sharma@majesticmrss.com    Mobile: +91-9322105830

Mr. Sandeep Bhatia - Executive Director
Mail ID: sandeep.bhatia@majesticmrss.com