MUMBAI, India: Vserv.mobi, a leading Global Mobile Ad network, announced today its partnership to power App Monetization for Vodafone. As a leading mobile operator, Vodafone offers its users with a vast choice of apps across all devices, via its app store called VStore. The partnership will enable powerful App monetization for Vodafone's developers targeting app distribution through the VStore.

For a developer, it is always a difficult decision between choosing their app to be offered for free or as a paid download, since changing from one model to another always has significant barriers in terms of cost & coding effort. Vodafone's developers will benefit from the Vserv.mobi AppWrapper, which enables a combination of both, paid & free models running in parallel. This approach eliminates the dilemma of choosing only one model and maximizes App monetization with minimum effort.

The AppWrapper is the World's SIMPLEST App Monetization platform. AppWrapper enables premium mobile advertising & innovative pricing models on any app, without coding, in just one click. The patent pending AppWrapper platform currently powers App monetization for over 10,000 Apps, from developers such as Glu Mobile, Digital Chocolate, Indiagames (now part of Disney), Nazara, Jump Games, amongst others globally.

Validating the innovative approach, Jonathan Bill, SVP, Business Development and Innovation, Vodafone India commented, "AppWrapper is a first-of-its-kind platform that enables free and paid App monetisation models, across both smart phones and feature phones without any coding effort. We believe that this will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation."

The paid monetization capabilities enabled by the AppWrapper include innovative pricing models such as Try & Buy, Pay per Play and Subscriptions - all enabled in One Click, without any coding effort. It allows developers to connect into any billing mechanism - be it direct telco billing from mobile operators like Vodafone or App Stores like Nokia and Android Market.

Binay Tiwari, Head of Marketing, Vserv.mobi said "Advertising combined with Micro transaction based pricing models are ideal for targeting the vast majority of prepaid mobile users in emerging markets. AppWrapper enables this in One Click, thus offering developers tremendous flexibility in go-to-market across geographies."

Vserv continues to ramp up partnerships with developers, content providers and mobile operators and is accepting signups at http://vserv.mobi/dev

Media Contact: Binay Tiwari, +91-22-29275128, binay@vserv.mobi