India Today Group Launches its Social Media Banner

PR Newswire | 03 Aug, 2012
NEW DELHI, India: India Today Group has launched its Social Media Banner in association with Jivox that will provide brands the opportunity to use social media strategies to go beyond the current social media scene.

It is important for brands to showcase the experience they offer before engaging consumers on social media platforms. Multimedia content on the web helps to heighten user experience and interaction with what the brand is trying to communicate. Video content can be an extremely powerful tool to ensure success in the social media sphere, provided a target-oriented strategy is adopted on the relevant platforms. Moreover, building a successful community online entails making strong consumer relations with the right audience.

With a deep understanding of the correct platforms, which are decisive in tapping the potential of social media, the India Today Group has launched a unique and path-breaking Social Media Banner, in association with Jivox.

The India Today Group plans to use video promotions as powerful marketing tools in the social media world to realise maximum gains from its wide variety of niche and popular websites, such as http://www.indiatoday.in, http://www.businesstoday.in, http://www.aajtak.in, http://www.menshealth.in, http://www.cosmopolitan.in and http://www.wonderwoman.in.

The Social Media Banner is certain to increase people's engagement without taking them to social media websites. It would deliver interactive video ads online, apart from showcasing them on tablets and mobiles.

The Social Media Banner can serve multiple video ads and will be used across platforms such as iPad, iPhone, Android and Blackberry devices, Windows phones, as well as the internet. With multiple widgets, the Social Media Banner would also provide the interface and feel similar to that of an iPad banner.

Vishwalok Nath
Head - Marketing & Syndications
India Today Group Digital
Phone: +911204078000
Email: digital.marketing@intoday.com