SAN RAFAEL, Calif.: Phoenix American Financial Services announced today that it was expanding its global presence with the opening of a new office in Hyderabad, India for affiliate SalesFocus Solutions. The new presence in India joins Phoenix American operations in the United States, Europe and the Caribbean as part of the company's commitment to the pursuit of opportunity in the global financial marketplace. Phoenix American SalesFocus Solutions India Private, Ltd., which began operations in April, will support the ongoing research, development and market penetration of the company's MARS application. The MARS CRM application is a premier relationship management solution designed specifically for financial services companies incorporating enterprise-wide sales and marketing reporting, wireless mobile solutions and 22c-2 compliance capability.

"The growing demand for the MARS product suite and the new MARS iPad module convinced us that the time was right to increase our operations in India," said Tom Oprendek, Vice President and Chief Operating Officer of SalesFocus Solutions. "Hyderabad is well-known as a major hub for the information technology industry in India which allows us to recruit some of the top technical talent in the country to expand our software development activities, better serve our multinational clients and provide an opportunity to increase product sales within the growing asset management industry in India."

MARS is uniquely designed to increase sales effectiveness by providing businesses with real-time enterprise-wide visibility into contacts, sales, products and activities all through one system. Asset Management executives can see their entire book of business across distribution channels, product lines and geographic territories and also drill-down into specific market segments, products and business relationships such as firms, offices, reps and accounts. The new MARS iPad module provides visually appealing business critical contact, activity, product and sales information in the field in a form that's quick and easy to use to identify top producers, leverage cross-selling opportunities, and obtain greater market share.

ABOUT PHOENIX AMERICAN

Phoenix American Incorporated is the parent of a diversified family of financial services companies. Established in 1972, Phoenix provides transfer agent services, CRM solutions and sales and marketing reporting services to companies in the alternative investment, mutual fund, banking and insurance industries. In addition, Phoenix American provides full service corporate accounting and tax services to companies specializing in financial services and securitization. Phoenix is also a premier provider of aircraft securitization administration and accounting. Visit our website at http://www.pafsi.com.

Contact: Phil Owen, (415) 485-4632 or powen@phxa.com, or visit http://www.pafsi.com

MARS System and SalesFocus Solutions are trademarks and/or service marks of SalesFocus Solutions, Inc. All other trademarks, service marks, service marks and copyrights are the property of their respective owners.

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SOURCE Phoenix American Financial Services