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3G in India-Technology and Market Analysis
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Indians love to talk. Or at least this is what the telecom firms had in their mind when they bet Rs. 102.7 Crores for the recently concluded 3G and BWA (Broadband Wireless Access) auctions. The Indian telecom market has seen an average growth rate of 30% for the past many years, and today the number of mobile phone subscribers in the country stands at almost 600 million, or nearly half the population of the country subscribes to cellular services.
By 2012, within three years of its launch, 3G services in India are projected to reach 50 million subscribers. After the recently-concluded 3G spectrum auction, key telecom operators in the country including Bharti Airtel, Reliance Communications, Idea Cellular, Tata Teleservices and Vodafone Essar are preparing to usher in the 'next gen' communication, content and entertainment experience for telecom subscribers. Taking a lead, soon after acquiring the license, Reliance Communications has already announced the roll out of its 3G services, MobileNet Plan- providing unlimited Internet access, multimedia content download, instant messaging, chat services, and access to social networking sites and email to pre-paid and post-paid subscribers at an affordable Rs 99 per month. This is an early indicator of how the 3G technology is set to alter, surely and rapidly, the market dynamics in telecom and beyond.
In the recent years, telecom operators in India have faced the challenge of driving profitable growth. Declining ARPUs (Average Revenue per User) and MPU (Margin per User) on voice services have brought call charges to as low as half a paisa per second, or even lower for certain operators, putting a question mark on the sustainability of a voice-dependent business model. Amidst this scenario, VAS is emerging as the long-term savior for telecom players. 3G, with its technological advancements, will significantly enhance the telecom operators' data carrying capacity, allowing them to roll out speedier data-intensive and unobstructed multimedia streaming services.
Table of Contents
Executive Summary
What is 3G Technology ?
3G Technical Specifications
Wireless Technology and Value Added Services
Evolution of 3G
3G Vs Prior Versions
Utilities of 3G
3G Technology Adoption: Global Vs Indian
Innovations in 3G Technology
Overview of Indian Telecom Sector
Major Investments
Average Revenue Per User (ARPU)
Key Players in Indian Telecom Market
Market Structure of Indian Telecom Industry
Regulatory Framework: Regulatory Initiatives & Policies in Indian Telecom Sector
Recent Regulations in the Telecom Sector
Opportunities in Indian Telecom Market
3G Market in India
Number of Months to break even on 3G
Growth Drivers in Indian 3G Market
Market Size of 3G Handsets
Key Drivers of Indian 3G Market
Benefits of 3G to Economy & Various Stakeholders
Opportunities in Value Added Services in India
Industry SWOT
PEST Analysis
Analysis of 3G Market in India on Porter's 5 forces Model
Key Challenges faced by players in Indian Telecom Market
Future Outlook of 3G Market of India
Conclusion
Annexure
List of Charts and Tables
Bibliography
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Nicolas Bombourg
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