BANGALORE, India: Hinduja Global Solutions (HGS), the BPO arm of multi billion dollar Hinduja Group conglomerate, unveiled their new global corporate identity today. The new logo which comes to effect immediately will be the sole company identity homogenizing business vision across all geographies. It will be sported by all units of the company around the world, including the acquired entities.

The design of the new HGS logo was developed based on extensive research conducted in the markets the company serves. It emphasizes 'HGS', the acronym for Hinduja Global Solutions, giving the company an international brand identity, which is easier to pronounce and recall.

Henceforth, the company intends to use the acronym 'HGS' as its brand name.

Along with the new logo, the company also has launched its new corporate website, http://www.teamhgs.com. The website has a new look capturing the change that the brand has undergone over the last decade.

Commenting on the occasion Dr. Partha DeSarkar, Global CEO, HGS, said, "With 65% of our global businesses being currently delivered from multiple entities outside of India, it was time for HGS to redefine its persona which is now global in nature. The rebranding exercise helps us seamlessly integrate new ventures across geographies, while allowing customers to leverage a wider and diversified talent pool. This provides us with greater flexibility to benefit from operating efficiencies while helping clients retain their competitive edge."

About Hinduja Global Solutions Limited:

Hinduja Global Solutions Limited, part of the multi-billion dollar conglomerate - Hinduja Group, is a world leader in Customer Relationship and Business Process Management, with a global footprint across North America, Europe, Asia and Africa. With over three decades of experience with some of the world's most recognized brands, it delivers the best practices that drive exceptional results for its clients. Its contact center solutions, back office transaction processing services, domain analytics and process consulting solutions combine operational excellence with functional expertise. It enjoys "Preferred Partner" status with most of its major clients. HGS currently serves over 100 clients through its 32 Global Delivery Centers & employs close to 20000 people worldwide. HGS is a public limited company, listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). It had a turnover of $242 million in the fiscal year 2010-11

For further information, contact:

Sajedah Shaida
Hinduja Global Solutions
Sajedah.shaida@teamhgs.com
+91-9008411990

SOURCE Hinduja Global Solutions Limited