MUMBAI, India and DUBAI, United Arab Emirates: Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions firm has signed a five year contract with du – the integrated telecom service provider in the United Arab Emirates. As an IT Managed Services Partner, TCS will support du in its efforts to enhance customer excellence and service delivery levels.

This agreement supplements du's aggressive growth strategy and its continuous focus on enhancing the company's capabilities in service delivery, enriching customer experiences, offering a better scope in developing and managing customer-centric products and services, besides creating more value for shareholders.

The agreement was signed in a ceremony attended by Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, and Mr. Girish Ramachandran, VP and Head - Middle East, Africa and Mediterranean, TCS, in the presence of Saleem M . Al- Balooshi, Senior Vice President – Technology and Wholesale Operations at du, and Mr. Manoj Agarwal, Regional Director- TCS Middle East and North Africa.

Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, said: "In a dynamic business sector such as telecom, we are constantly looking at enhancing customer experience – made possible by further enhancing our IT operations. With TCS' capabilities we expect to further streamline our efficiencies in service delivery quality of service, as well as bringing best practice in IT operations."

Mr. Girish Ramachandran, VP and Head - Middle East, Africa and Mediterranean, TCS, said: "We are delighted to be chosen as a strategic partner to du. With our strong global telecom expertise we are committed to delivering service improvement, flexibility and predictability to du's IT, which will support du's progressive strategy to enhance customer experience."

TCS started its operations in the Middle East in 1973 and today Middle East & Africa contribute a significant portion of TCS revenue from the developing countries market segment. We do business with some of the top government and private business houses in the different countries that we operate in the region. The nature of projects we execute in the region both from a sheer volume & complexity perspective speaks strongly of our service quality and delivery capabilities. These projects in many ways are unique and create references for TCS. TCS MEA has the world's best trained IT consultants working in nearly 12 countries, deployed in various client locations and offshore delivery centers. http://www.tcs.com/worldwide/middle_east_africa/locations/Pages/default.aspx

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

About Tata Consultancy Services Ltd (TCS)

Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model, recognized as the benchmark of excellence in software development.

A part of the Tata Group, India's largest industrial conglomerate, TCS has over 186,500 of the world's best trained IT consultants in 42 countries. The Company generated consolidated revenues of US $ 6.3 billion for fiscal year ended 31 March, 2010 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.

SOURCE Tata Consultancy Services