MUMBAI, India: Blue Star Infotech Ltd (BSIL), a provider of software solutions to the global mid-market industry announces the launch of its Travel utility software application "iRoadGenie" on the iPhone. This application helps the users search for points of interest based upon their current geographic location or areas that they would like to visit. Such points of interest could be nearby sightseeing locations, leisure/amusement parks, golf courses, cinemas, restaurants, pubs, shopping malls, gas stations, ATMs, hospitals, pharmacies, hotels, etc. The app also helps in providing detailed directions to destinations, their addresses, view pictures of the top tourist destinations and assist in reservation/booking requests.

The proliferation of smartphones provides the travel, hospitality, ground transport, airlines, retail and consumer driven services businesses with numerous ways to differentiate and add more value to clients. The iRoadGenie app is built on a framework that is highly customisable, scalable and can be white labeled for specific purposes in various industries.

From the technology standpoint, "iRoadGenie" uses the GPS technology, Google maps and several social community and content sites to drive the application.

Suresh Iyer, Executive Vice President, Blue Star Infotech Ltd said, "This app empowers the consumer to easily search for relevant information locally and globally from their iPhones. It also showcases BSIL's extensive expertise in mobile solutions. Industries such as Travel & Hospitality can, in particular, leverage the power of smartphones to provide value added services to their global customers and employees."

About Blue Star Infotech Ltd (BSIL)

Part of the USD 650 million Blue Star Group, BSIL enables global mid market enterprises derive measurable business outcomes through the efficient use of information technology. BSIL, a publicly listed company in India, partners with its clients to understand their business pain points and arrives at appropriate IT led interventions to deliver relevant solutions. BSIL also specialises in creating transformational technology solutions (web 2.0, cloud, mobility, respath optimization, etc) that create an impact across the entire travel distribution and operations value chain.

    Download iRoadGenie -
http://itunes.apple.com/in/app/iroad-genie/id411677676?mt=8
    Contact:

    UK

    Deepak Gupta
    Blue Star Infotech (UK) Ltd.
    Cell: +44-779-944-7298
    Email: deepakg@bsil.com

    India

    Munavar Attari
    Blue Star Infotech Ltd.
    Cell: +91-99301-43535
    Email: munavara@bsil.com

    USA

    Joseph L.
    Blue Star Infotech America Inc.
    Tel.: +1-408-727-3701
    Email: joseph.lourdusamy@bsil.com

SOURCE Blue Star Infotech Limited ( BSIL)