MUMBAI, India: Mumbai-based Eros International Media Ltd., a global player for over three decades in the media and entertainment industry, today announced its selection of software from SAP AG (NYSE: SAP) to help transform its business and achieve better financial planning and consolidation across its offices worldwide, including its United Kingdom headquarters Eros Plc. SAP® solutions emerged as the ideal choice for Eros, replacing deployment of Oracle Hyperion and Oracle Financials software. SAP partner Invenio Business Solutions was selected to help provide additional media industry expertise.

With a valuable and extensive content library of over 2,000 films and an enviable distribution network that spans 50 countries and over 27 dubbed foreign languages, the group is pursuing an aggressive growth path in multiple lines of businesses. Eros realized the limits of its existing IT landscape of legacy applications in unifying financial data from across the company to create more accurate, timely business plans – as well as automating accurate and consistent reports across its operations. The company sought an overarching IT solution that would improve financial planning, reduce time spent manually creating reports and enable the company to better manage its diversified media business. SAP's proven expertise serving the media industry, leading business intelligence (BI) and enterprise performance management (EPM) software, unprecedented ease-of-use and ease-of-application maintenance were clear differentiators throughout the decision-making process at Eros.

"Our investment in an IT landscape powered by SAP solutions will catalyze our growth initiatives and help us compete and excel in international markets," said Kamal Jain, group chief financial officer – India, Eros International Media Ltd. "SAP will enable timely access to and analysis of large amounts of information to help us see more clearly across lines of businesses and geographies."

Eros is building its business model with SAP software that will serve as a global platform for Indian cinema. The enterprise resource planning (ERP) application SAP® ERP will unify processes across the company and optimize performance. The SAP® BusinessObjects™ Edge Planning and Consolidation application will enable automated, accurate statutory and management reporting and provide easy access to finance professionals through a single application and a world-class user interface.

"Like Eros, customers around the globe continue to choose SAP over Oracle because our solutions provide the industry's best technology foundation to run and manage their businesses," said Sanjay Poonen, executive vice president and general manager, Business User and Line-of-Business Sales, SAP. "The Indian media and entertainment sector is poised for exponential growth with technologies including digital screens, video on demand, blu-ray disc and other output formats. With SAP solutions, automating transactions and analytics to provide more comprehensive, timely business insight, Eros will be able to align its plans across the organization to enhance results and provide quality entertainment to consumers worldwide."

About Eros International Media Ltd.

Eros International Media Ltd. is a global player within the media and entertainment sector that has been in the business close to three decades. The Eros Group has an extensive film library (about 1,900 titles in Hindi and other regional languages) and is in the business of sourcing Indian and other film content and exploiting it worldwide through its offices in India, UK, USA, UAE, Singapore, Australia, the Isle of Man and Fiji, across formats such as theatres, home entertainment, television and digital new media. For more information visit www.erosentertainment.com.

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