LONDON: hotfrog, the world's largest online business directory, today announced a 150% increase in the number of UK businesses added in the period 1 January to 30 August over the previous eight-month period. New business listings grew by more than 750,000, bringing the total number of businesses now listed on hotfrog.co.uk (http://www.hotfrog.co.uk/) site to over 4 million.

Owned and operated by Reed Business Information, hotfrog provides a FREE internet profile to micro-to-medium size businesses in the UK. The company has been active in the UK since 2007, with more than 5 million local searches and 2.6 million unique users per month as of August 2010, representing a simple, effective online marketing tool for the small businesses which power the UK economy.

"The number of new businesses utilising hotfrog's free online listings to augment their online presence is indicative of a greater understanding - particularly in the small-to-medium business space - of the power of the Internet as an effective marketing tool," said David Catterall, hotfrog's managing director. "We look forward to continuing to assist all of our listed businesses through the development of value-added features and new functionality throughout 2010 and beyond."

Each hotfrog business listing includes contact details, a link to the business' external website; an image gallery; a business description, unlimited free upload of articles, press releases and product and service information; as well as new reporting functionality that enables businesses to track opportunities generated via the site. Businesses can add themselves to hotfrog (http://www.hotfrog.co.uk/) via a simple web form that can be completed in less than five minutes.

About hotfrog

Founded in 2005, hotfrog is the largest global online business directory for small businesses, operating in 36 countries with more than 61 million listings. Owned by Reed Business Information, hotfrog offers intelligent marketing tools helping small businesses easily turn listings into new business leads. Year to date there have been more than more than 21 million visits to hotfrog in UK, helping people find the SMB they need. For more information about hotfrog please visit http://www.hotfrog.co.uk/

    
    For more information:

    Anne Flanagan
    Weber Shandwick
    +44-207-067-0579
    aflanagan@webershandwick.com