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UN.Thmb.jpg UN, Euro RSCG 4D launch initiative to help end poverty

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PR Newswire | 28 May, 2010

AMSTERDAM: "Unleash your creativity against poverty" is the theme of a Europe-wide advertising competition launched today by the United Nations Regional Information Centre in Brussels (UNRIC) and the Amsterdam office of Euro RSCG 4D. The heart of the campaign is a competition that invites citizens of 48 European countries (including professionals) to design an ad, which will be used to promote the campaign.

To help spread the word, the UN and Euro RSCG 4D have nominated high-profile jury members, including France's number one advertising man, Jacques Seguela, Vice Chairman of Havas (parent company of Euro RSCG); renowned graphic designer Neville Brody; and Piet Boon, the Dutch designer.

"I'm delighted to participate in this important campaign to help mobilize the creative community. I find very interesting that this most recent communication tool puts itself at the service of the most ancient curse: poverty," stated Jacques Seguela.

"The aim of this digital campaign is to raise awareness of poverty issues amongst European citizens, create a common project for all UN information centres and to tap into the extraordinary pool of creativity in Europe," said Afsane Bassir-Pour, Director of UNRIC in launching the campaign.

The winner will receive a cash prize of 5,000 Euros from the Spanish Government at a special award ceremony to take place in Madrid in early September.

While the competition is open to European citizens and residents, everyone can be part of the campaign by voting for the finalists. The competition is open until the end of June 2010, followed by a selection process that will narrow entries down to 30 finalists. Winners will be chosen by the jury of prominent European advertising experts, including Jacques Seguela, along with artists, designers and UN communication experts.

For more details or to enter the competition, please visit: http://www.wecanendpoverty.eu.

For additional information or media inquiries, please contact:
    Chris Hayes
    Marketing Director
    Euro RSCG 4D
    chris.hayes@eurorscg.com
    +31-20-456-5000

 
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