One million downloads of Realtor, iPhone app in five months

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PR Newswire | 02 Jun, 2010
CAMPBELL (Calif.): In five short months, iPhone users have downloaded the Realtor.com Real Estate Search iPhone application one million times to search the #1 homes for sale website, twice as many downloads as the next closest competitor in the same time period (1). The Realtor.com iPhone app, launched on January 13, 2010, by Move, Inc., the leader in online real estate, has been named one of four great iPhone apps by Money Magazine.

Since the January 2010 launch, iPhone users have tapped into the Realtor.com website through the Realtor.com iPhone app on average of two times per day as they search for local properties and connections to RealtorsÂ®. In April 2010, the number of iPhone users searching for real estate with the Realtor.com iPhone app was four times higher than a close competitor (2).

The Realtor.com Real Estate Search application is categorized as a Lifestyle Application in the AppleÂ® iTuneÂ® store. In the past five months, while the average minutes per session of the average iTunes Lifestyle application is five to six minutes (3) , the average minutes per session of consumers using the Realtor.com Real Estate Search iPhone application surpasses 16 minutes.

Today, Realtor.com also announced several new features now available on the Realtor.com Real Estate Search application including the 'Area Scout' feature and several new search features such as waterfront, garage, multi-story, and more.

"Area Scout" combines iPhone GPS capabilities with automated search features delivered by the Realtor.com iPhone app to provide automatically updated search results on the go. As a result, house hunters can now quickly find listings and obtain detailed features such as proximity to major roadways, average price per square foot, average prices of homes nearby, and average home sizes in the area in the Map View feature. To access 'Area Scout,' users simply perform a Nearby Search, switch to the Map View and press the 'Area Scout' button in the bottom right-hand corner, and the feature is up and running.

"We're very pleased with the extraordinary response buyers, sellers and real estate professionals across the country have had to the Realtor.com Real Estate Search iPhone app," said Steve Berkowitz, chief executive officer of Move, Inc., operator of Realtor.com. "With more than 7.5 million homes viewed on the Realtor.com iPhone app every month since our launch in January 2010, and thousands of calls and emails to Realtors from consumers via the app each month, our iPhone app is clearly connecting buyers with Realtors as they search for real estate properties and information."

Berkowitz continues by explaining that while site traffic and engagement to Realtor.com is historically strongest during weekdays (4), consumer usage of the Realtor.com Real Estate Search app peaks on weekends by approximately 37 percent. To help Realtor customers market their brands and client properties on the Realtor.com iPhone app, the company offers premium listing advertising opportunities on Listing Detail Pages that display individual homes for sale.

The free Realtor.com Real Estate Search iPhone app is compatible with iPhone OS 3.0 or higher and the iPod Touch, and can be downloaded at http://itunes.apple.com/us/app/real-estate-search/id336698281?mt=8 or by going to a consumer information page on Realtor.com at www.realtor.com/iphone?source=a27508.

ABOUT REALTOR.COM

Realtor.com(R), where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official website of the National Association of REALTORS. Ranked as the #1 homes-for-sale site, Realtor.com currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 12.5 million (5) consumers in November 2009. Agents and companies have the power to customize Realtor.com(R) resources to maximize their brand and productivity.

REALTOR and Realtor.com are registered trademarks of the NATIONAL ASSOCIATION OF REALTOR. REALTOR is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.

ABOUT MOVE, INC.

Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 14.7 million (6) monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.comÂ®, the official website of the National Association of REALTORS; Moving.com; SeniorHousingNet; and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.