LUXEMBOURG: PROPERTY4EAST, the international real estate network offering
luxurious properties to investors in Russia, Eastern Europe and the Middle
East, recently received a "very interesting take-over bid" from an investment
company. PROPERTY4EAST further plans to expand its offer in Europe and
develop an exclusive hotel range for its customers.
Success leads to impressive take-over bid
Recently, the successful progression of PROPERTY4EAST.com led
to a very high offer from an Eastern European investment company in the media
sector. Notwithstanding the impressive sum on the table, the shareholders
have decided not to sell.
Thierry Kohnen of Kohnen & Associés Luxembourg, who represents
the shareholders, explains: "The offer, which consisted of a majority
shareholding, was very interesting to say the least. However, the
shareholders have decided not to accept it, as it could jeopardize the growth
of the company. Moreover, we are passionate about what we do, which is why we
are not ready to sell and certainly not if this means we would lose the
controlling interest."
Focus on Europe
PROPERTY4EAST.com will now increasingly focus on Europe, said
Naomi El Haimer, PR responsible for the Middle East. "In key countries such
as Germany, Austria, Switzerland, France, Italy and the Benelux, we will
contact promising real estate agents personally and start handpicking them to
form a highgrade network that matches the standards of our clientele.
However, please note that all other markets will continue to enjoy our
undiminished attention."
New privileges for potential customers: exclusive hotel
collection
PROPERTY4EAST.com has also launched a new, exclusive service.
In the near future, it will offer its potential customers the opportunity to
stay in a top-star hotel during their visit to buy or rent a property. The
hotels are selected according to the highest standards. Customers can book
suites per week. Prices vary between EUR8,400 and EUR35,000. The first deal
has already been made with Hotel Amigo in Brussels, which is part of the
Rocco Forte Collection.
El Haimer: "We don't want to start selling hotel rooms, but
our customers will enjoy a number of privileges in the selection of hotels.
We have decided to include this option following the growing demand of our
customers for luxury accommodation when visiting a potential property."
PROPERTY4EAST.com is a neutral online platform advertising
unique high-level real estate for rent or sale. Its main target audience is
wealthy investors, bankers, investment advisors, asset managers, embassies
and brokers from Russia, Eastern Europe and the Middle East. In order to
reach this specific audience, PROPERTY4EAST uses all qualitative online
communication channels: the website http://www.property4east.com, regular
direct e-mailings to a selected database. PROPERTY4EAST is located in
Luxembourg.