LONDON: 888.com, one of the world's most popular online gaming entertainment and solutions providers, has launched a groundbreaking 3D instant casino, the first major operator to do so. This exciting new development brings players even closer to the action in a social, stylish and interactive gaming platform. This innovative new release further enhances the gaming categories at 888casino with 3D versions of blackjack, roulette and high roller rooms.

888's 3D casino, which can be played without downloading, allows players to customise their gaming experience. Players logging on for the first time are able to create their very own avatars based on their mood, preferences or personal tastes. The ability to see and interact with other players' avatars also gives the site a strong social gaming aspect, and makes the 3D casino the most realistic online gaming experience yet. 888 Staff avatars, distinguished by their uniforms and 888 badges, are on hand to help.

888's 3D casino was designed and developed by London-based Digital Strip Limited, a fast growing high-tech company providing innovative 3D software to the online gaming, retail and sports sectors.

Itai Pazner, COO of 888.com, said:

"We are extremely proud and excited about this innovative project. 888.com has always been an online gaming pioneer, and this offering revolutionises the way that people can play online. The release of the 3D casino brings players into a real-life gaming experience, with customisable avatars adding both personality and depth to further enhance our players' overall gaming experience."

Clive Richards, CEO of Digital Strip Limited, said:

"I am delighted that 888 have chosen to differentiate their product offering by launching Digital Strip's innovative 3D software to deliver a new and exciting product to their customers. With the current buzz about all things 3D, we are sure their 3D casino will excite existing customers, attract new ones and keep 888.com one step ahead of the competition."

About 888

    
    - 888 is one of the world's most popular online gaming entertainment and
      solutions providers

    - Founded in 1997, 888 has been at the forefront of the online gaming
      industry for over a decade

    - 888.com offers a comprehensive gaming experience - including casino,
      poker, bingo and sports betting - through a number of leading brands 
      in regulated markets around the world

    - 888.com can be used in 22 different languages in 176 countries
      worldwide

    - 888 is committed to an industry leading corporate and social
      responsibility programme, and provides a safe, fun, fair, regulated 
      and secure gaming environment

    - 888's B2B division, Dragonfish, is a leading provider of Total Gaming
      and Payment Services to the online entertainment industry

    - 888 is licensed and regulated by the Government of Gibraltar, and is
      listed on the London Stock Exchange

For further information, please contact:

Gill Carter (888) at +00-350-49800 or newscom@888.com and

Ben Dale (Digital Strip Limited) at +44(0)20-7868-5510 or ben@thelondonstrip.com