GM to launch Chevrolet Enjoy in two-three months

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SME Times News Bureau | 05 Feb, 2013
General Motors India will launch Chevrolet Enjoy, the Multi-Purpose Vehicle (MPV), in two to three months, a company official said.

It will be one of Chevrolet India's three products borrowed from China's GM-SAIC joint venture. While the first product, Sail U-VA hatchback, was launched in November, the Sail sedan was launched in Hyderabad on Monday.

Sastry Vempati, vice president, product planning, General Motors India, told reporters that Sail Sedan, the first launch of the year and the MPV would meet the needs of domestic market and establish the company as a key competitor.

Chevrolet Sail Premium Sedan is a new global passenger car platform created especially for fast-growing emerging markets.

Engineers at the GM Technical centre-India in Bangalore spent nearly two years refining the platform for India to ensure that it met the requirements of the local market and car buyers.

With this launch, GM has entered car B segment, the fastest growing segment in the otherwise sluggish market.

With 40,000 monthly sales, this segment is growing at 41 percent for last three years. Its contribution to the overall market is 23 percent.

Claiming that Sail Sedan has redefined styling, comfort and safety, he was confident it would outperform Maruti Swift Desire, which is the leader in the car B segment.

Sail Sedan, said to be the most spacious in the segment, is priced between Rs.4.99 lakh and Rs.6.41 lakh (petrol) and between Rs.6.29 lakh and Rs.7.51 lakh (diesel).

GM has so far sold six lakh Sail Sedan cars around the world with the highest sales of 30,000 a month in China.

The company hopes to sell 48,000 Sail U-VA and Sail Sedan cars a year in India. Since its launch in November last year, it sold 4,500 Sail U-VA.

"The feedback is really encouraging. It is the only car which has won four awards in such a short span of time," said Gagandeep Singh, regional manager, sales, south India.

Noting that the car market in India was sluggish for last three years, Sastry said such ups and downs were common in emerging market like India.

"The long term potential in India is very good," he said, and hoped that the recent rate cut by RBI and the coming budget would improve the market conditions.