Swedish game developer
Stillfront AB will now release their games on social networks to reach a new
audience numbering in the multimillions. Social networks are currently the
hottest market and the place to be for anyone in the game industry. The
company will be releasing two games on Facebook as well as three games on
Netlog in spring 2010.
In 2009 Stillfront AB obtained a 700% increase of their user base by
publishing Fan Immersion Games (FIG) on roughly 60 different gaming sites.
During the spring of 2010 they will commence a huge social networks campaign
expected to boost their numbers even higher. BETA versions of the FIGs
"Terminator Salvation" and "Ultimate Street Racing" will first be released on
Facebook. ("Ultimate Street Racing" is based on the top converting "the Fast
and the Furious" FIG.) Facebook is available worldwide and has more than 400
million active users.
"The most popular game on Facebook has more than 60 million users and
generates more than 90,000 USD on a daily basis," says Stillfront CEO Marco
Ahlgren.
Stillfront AB also announces the collaboration with Belgian social
network Netlog, which has a user base close to 60 million worldwide. "The
Fast and the Furious," "Terminator Salvation" and "Wanted" FIGs will all be
released on Netlog during the coming months.
"We can see a huge potential in social networks as a means of
distribution. There are great possibilities to capitalize on investments
already made in products and user base," adds Ahlgren.
The gaming site Gamasutra has published analyses that point to a 1.3
billion dollar revenue from games on social networks during 2010. This is
double the amount earned last year. Stillfront AB will of course remain
active in the casual gaming/MMO market which is expected to reach 4.1 billion
US dollars in revenue during 2013.
About Stillfront AB
The Swedish game developer Stillfront AB was founded in 2007. They are
infusing the industry with the innovative concept of "Fan Immersion Games"
which are massively multiplayer online games based on popular movie brands.
Stillfront AB is a privately owned company located in Uppsala, Sweden.
Stillfront is currently looking for new talents. If you are one of the best
in what you do, contact us!
About Fan Immersion Games
Fan Immersion Games (FIGs) are social, multiplayer, online games in the
"casual" genre (called MMOGs). They are free to play but offer the
possibility to buy advantages and premium accounts through micro transactions
via SMS or payment card. The games create a great sense of community through
continuous narrative and player interaction which establishes a solid
foundation for long lasting, committed players.
SOURCE Stillfront AB