IANS | 25 Sep, 2023
A lot of film stars made handsome money even when the studio system
was on, when they were on the roster of one of the studios in Mumbai
which made films at regular intervals.
The studios engaged actors
on a monthly pay and the stars, thus, had a reason to feel secure. If a
star was becoming popular, he/she gained more.
All one needed was
talent and education qualifications counted for little as far as what
the stars earned. They made many times more than what a white-collar
graduate earned working for some or the other company.
Then came
the era of actors charging per film. The cost of filmmaking was moving
from thousands to lakhs. The first thing that a successful star did when
a regular income started was to invest in a house. And, the next
acquisition was, of course, a car. Chevrolet and Impala were the hot
favourites and marked the arrival of a star.
The days of
travelling in public transport, like the Mumbai local trains, were overm
though this had its advantages in that you struck a friendship with
another aspirant, which often went a long way, or else, you observed
people and things around you that were big assets for both, an actor and
the director. Some stories of such friendships struck are legendary.
All
successful stars would have loved to live in South Mumbai, especially
on Marine Drive. The people of Mumbai had this notion about living in
South or Central Mumbai, which they defined as 'Proper Bombay'. If you
fitted this definition, you were looked upon with respect.
There
were two challenges, though. Most Marine Drive apartments were occupied,
or were rented out on the 'pagdi system', as it was known in those
days.
Most actors who made a name for themselves came from other
places, they had no such hangups about 'Proper Bombay' and opted for the
suburb of Bandra, which was quite unique in that it had small villages
belonging to certain communities such as the East Indian Catholics,
fisher folk and so on.
Their settlements were known as 'Gaothan'.
And, yes, the place still had rice farms. Here, the actors could build
homes after their own dreams, spacious bungalows.
The Bandra who's
who included Dilip Kumar, Rajendra Kumar, Sunil Dutt, Pran, Mala Sinha,
Sadhna, Bharat Bhushan, Meena Kumari, followed by latecomers such as
Jeetendra, Mumtaz, Vinod Mehra, and Rajesh Khanna.
Bandra was
ideally suited for the stars because it was at the ideal centre not far
from the major studios located at Dadar and Andheri. Bandra was the
place where the top stars lived. It meant you had arrived.
Juhu in
those days was for weekend homes of the moneyed business communities.
But it soon became a place to build a house for film folk. The
neighbourhood made better economic sense than investing in Bandra.
Sadly,
for a lot of the stars, the sense to invest for the future ended with
buying a home. No star ever thought that the film industry as well as a
star had phases; new trends and new faces replace them. A star today
went into oblivion tomorrow.
Very few actors knew the importance
of investments for a rainy day. Ashok Kumar was said to be savvy on this
count and so was Rajendra Kumar. Jeetendra was keen on the stock
market. Rajesh Khanna invested in property, but couldn't keep count.
Even
when it came to stocks, it was a long-term investment done purely on
the basis of broker's advice (top brokers in Mumbai were not willing to
accept the portfolio of a film star!).
Sadly, when work stopped
coming, so did the money. Stars such as Bharat Bhushan and Meena Kumari
had to sell their bungalows and move to apartment buildings. Other
bungalows were given away for development of apartment houses
The
Chevrolets and Impalas were replaced by Fiats and in place of a bungalow
came a decent-enough apartment around Bandra or Juhu, culminating in a
small flat in a distant suburb. This was the story of stardom and
thereafter.
This is one story that tells a lot. A big star of
yore, once the proud owner of a bungalow on Pali Hill, Bandra, now
reduced to doing bit roles, was spotted at a bus stop near a studio
where he had finished his late-night shift. A newly successful hero, who
had finished his shift a while later, spotted him and inquired. The
veteran had missed the last bus home and was waiting for the first bus
that was to come at 6 a.m.!
The actor offered to drop the veteran
home who was reluctant to take the favour. Finally, riding together, the
young actor asked for some tips from this veteran. His advice to the
young star was to save money and also look for alternatives. The actor
was wise enough to get into business while acting. Because he also
lasted for just a few films but was wise enough to heed the veteran’s
advice and get into business.
Owning bungalows was not the same as
affording one as time passed. They have all vanished or are in the
process of making way for apartment blocks.
Sunil Dutt’s, I
suppose, was the first to make way for an apartment block and Dilip
Kumar's bungalow is due for a transformation and so is Rajesh Khanna's.
Jeetendra's bungalow was more like an outhouse in the shadow of an
apartment building. Same is the story of almost all star bungalows in
Bandra.
The one bungalow that survives is of the latecomer Shah Rukh Khan. It has become a landmark on Bandra's Band Stand.
Juxtaposed
with the earlier generation, how are the stars doing today when it
comes to investments? It is a comparison that needs looking into.
Among the stars today, some know about investment and some others just follow trends.
Guys go more for static properties, while women prefer fashion and food, mainly. So, quite a few have invested in start-ups.
Male
actors keep looking for opportunities to make news. I remember when, as
the Gujarat CM, Narendra Modi was promoting wind energy, some stars,
male and female, got in touch with him to check out the potential.
Bungalows
are not a lure anymore; they need heavy maintenance and are still a
security risk. So, it is a couple or more floors in high-end apartment
buildings for most stars.
A property needs to be registered as per
the law and the media seems to have a hotline to the registrar's
office. If a star buys a property, it is in the news the next day. Then
follows a farm property, but what seems to attract the stars is huge
office blocks. They mean a recurring revenue every month when leased
out. That may mean anything between Rs 3 lakh to Rs 20 lakh per month!
Besides,
start-ups have been a major attraction for star investors. They include
Ranvir Singh, Deepika Padukone, Dia MIrza, Alia Bhatt, Shilpa Shetty,
Athiya Shetty, Rakul Preet Singh, Sara Ali Khan, Rashmika Mandana, Tiger
Shroff, Suniel Shetty, Varun Dhawan, Priyanka Chopra, Anushka Sharma,
Katrina Kaif, Aishwarya Rai, Pankaj Tripathi, Sonu Sood, Kriti Sanon,
Ayushmann Khurana and Shraddha Kapoor.
The list reads like a who's who of the star galaxy. These stars won't be stranded on a lonely bus stop after a midnight shoot.