SME Times News Bureau | 04 Oct, 2021
This year, the annual magnum opus of India Trade
Promotion Organisation (ITPO), the 40th edition of India International
Trade Fair(IITF)will manifest its theme “Atmanirbhar Bharat” with
a focus on economy, export potential, infrastructure supply chain, demand
andvibrant demography.
Inspired by a great vision of the Prime
Minister of India, Shri NarendraModi, the event is organised
as integral part of “ AzadiKaAmritMahotsava”- commemoratingthe 75thyear
celebration of India‘s Independence in newly built halls of
International Exhibition-cum-Convention Centre (IECC) as well as in the
existing halls at Pragati Maidan, New Delhi from November 14 to 27,2021.
The fair will be organised as per the preventive
measures to contain spread of the pandemic.
The fair also manifests undying spirit of
business fraternity who faced tremendous challenges due to the pandemic.
Significantly, the theme reflecting their
determination to showcase excellence of brands and create a new opportunity for
growth and attain self-reliance in sectors like agriculture, micro, small &
medium enterprises (MSME), power, tourism, etc.
IITF with B2B and B2C components is one of the
largest integrated trade fairs in South- Asian region. The format of IITF
has business; social, cultural and educational dimensions that are weaved
together where visitors and exhibitors, media persons, marketing professional,
social activists, NGOs etc. all converge to explore their objectives. Domestic
as well as overseas buyers source their needs.
A number of Government organisations and
departments use this platform to spread awareness about their programmes and
policies among the public. As such, almost all States and Union
Territories of India participate in this mega event, which depicts the picture
of ‘Mini-Bharat’.
Apart from trade and industry related conference
and seminars, the fair offers branding opportunity on large LED screens
installed at strategic locations in fair premises.
Branding sites available at specific locations
inside Pragati Maidan on payment basis.
Besides, other major attractions and promotional
facilities include: Mobile application, investment and joint-venture
opportunities, transfer of technology option, start ups and SMEs cultural and
State Day celebrations.