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ADIF asks IT Ministry to stop online scams via Google Search ads
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SME Times News Bureau | 12 May, 2022
The
Alliance of Digital India Foundation (ADIF) on Thursday urged the
Ministry of Electronics and Information Technology (MeitY) to stop the
spread of online scams due to fraudulent ads on Google Search.
In
a letter addressed to IT Secretary Alkesh Kumar Sharma, the foundation
urged adequate regulation of false advertisements to ensure the safety
of Indians online.
The industry body pointed to a recent incident
of fraudsters advertising numbers disguised as customer support numbers
of Mobikwik on Google.
The topmost result of a Mobikwik helpline
number on the search engine is, in fact, a fraudulent link - through
which scamsters ask for UPI transfers or send UPI pull requests - meant
to swindle help seekers.
"A major concern is the lack of adequate
regulation of false advertisements and there's an urgent need to
protect the safety of Indians on the internet," said Sijo Kuruvilla
George, Executive Director of ADIF.
The foundation claimed that tech firms, such as Google, charge hefty fees to host these ads and make profits from them.
The
letter said that these fraudulent ads contribute a significant part of
the revenue of these tech firms all the while exposing users to high
risks.
"The misuse of their platform by big tech firms is going unchecked and Indian citizens are paying a price for it," said George.
ADIF has requested a meeting with MeitY to help develop a robust mechanism for making the internet safe for the people.
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