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Wine producers welcome Maharashtra's new policy
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SME Times News Bureau | 02 Feb, 2022
The All India Wine Producers Association has welcomed Maharashtra
government's decision to permit selling of wine in supermarkets in the
state.
On January 27, the state government permitted all
supermarkets and walk-in stores to sell wine manufactured in the state
as part of its new wine policy.
The country's wine industry is
estimated to be worth around Rs 1,000 crore with Maharashtra, a
pioneering state in this sector, contributing nearly two-third to the
revenues.
"This development for the wine industry will have a
huge impact on the overall region and will play a major role in rural
development and employment in rural and semi urban Maharashtra," the
association said in a statement.
The AIWPA is an apex body of
wineries in India, having more than 70 members, including all the major
Indian wineries and wine producers.
"It is noteworthy to say that
grapes for wines gives the highest realisation to farmers, between Rs
40 and Rs 80 per litre consumed, versus beer at Rs 12 and spirit at RS
4," it said.
Maharashtra can tap its "Wine Tourism" potential and earn foreign dollars if given the right environment, it added.
Around
600 walk-in stores and supermarkets throughout Maharashtra are eligible
to apply under the new wine policy, the association said.
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