|
|
|
Myntra's EORS 17 to cater to 5 mn shoppers with 17 lakh styles from Dec 10-16
|
|
|
|
Top Stories |
|
|
|
|
IANS | 07 Dec, 2022
The
17th edition of Myntras biannual End of Reason Sale (EORS) is set to
cater to 5 million shoppers with a whopping 17 lakh styles across
leading fashion, beauty and lifestyle brands, the company said on
Wednesday.
The latest edition of EORS from December
10-16 is bigger with a 70 per cent higher style count than the previous
winter edition, raising the bar with over 17 lakh styles across more
than 6,000 popular domestic and international brands on offer, according
to the company.
Early Access for Myntra Insiders (members of Myntra's loyalty programme) begins on December 9.
Insiders
will also avail free shipping on all orders, and one-of-a-kind price
reductions of up to 20 per cent, in addition to the already unmatched
prices on offer during the mega fashion carnival.
"EORS has been a
mainstay for fashion enthusiasts across the country with 16 successful
editions to its credit, and we are confident the 17th will pack a punch,
for it keeps getting bigger and better every year, including the
selection and sheer number of brands participating with an array of the
versatile styles on offer," said Sharon Pais, Chief Business Officer,
Myntra.
The gala event also presents multiple opportunities for
Myntra to empower its key partners across the fashion ecosystem,
including Kirana store partners, small and medium scale brands, and
supply chain partners.
"We are looking forward to catering to
the millions of shoppers that wait with bated breath for the EORS to
elevate their looks and outfits for the new year and the upcoming party
season to wrap up the year in style," Pais added.
The seven-day event is also expected to cater to 5 million unique customers across the country.
Consumers
can choose from an extensive selection of fashion, lifestyle, home
decor, beauty and personal care (BPC) products at sharp value offers and
unprecedented prices, from leading brands like USPA, Lakme, Dorothy
Perkins, boohoo, Nasty Gal, H&M, MASIC, Anomaly, Etude, Levis, Louis
Phillipe, Kenneth Cole, Nike, Puma, Adidas, Boat, Red Tape, HRX,
Baggit, Lavie, Anouk, Vishudh, Mamaearth, MAC, Benefit, Bath and Body
Works, among others.
Some of the key category highlights include
the Sports segment, with about 2,000 brands across footwear and apparel
on offer, followed by the BPC segment, which will host 1400+ brands at
never-before prices, offering more than 70K styles, including incredible
offers on Maybelline and Lakme, buy 1 get 1 offer on brands like Nivea
and WOW.
In addition, premium brands like MAC, Kama Ayurveda,
and Forest Essentials are also giving free gifts and other exciting
offers to engage shoppers.
New launches in the segment that are
set to captivate consumers include, leading brands such as Anomaly,
MASIC, Freeman, and Etude, among others, said the company.
"Limited-time
programmes such as Brand Mania and Happy Hour will roll out special
offers, First time shoppers can also expect free shipping on their first
four orders, while also receiving exciting coupons for future use. "
said Myntra.
With over 16,000 Kirana partners and franchises
catering to 20k pin codes across the country, EORS-17 will be leveraging
Myntra's acclaimed Kirana mode to support 80 per cent of the deliveries
associated with the event.
|
|
|
|
|
|
|
|
|
|
|
|
|
Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
|
84.35
|
82.60 |
UK Pound
|
106.35
|
102.90 |
Euro
|
92.50
|
89.35 |
Japanese
Yen |
55.05 |
53.40 |
As on 12 Oct, 2024 |
|
|
Daily Poll |
|
|
Will the new MSME credit assessment model simplify financing? |
|
|
|
|
|
Commented Stories |
|
|
|
|
|
|
|
|