While the startup ecosystem is focused on being a disruptor, Ayekart as a fintech is an innovator empowering traditional businesses through its solutions. The company is supporting small businesses, the employment it creates, their last mile delivery. During the FY 2021-22, Ayekart executed transactions of over INR 130 crore via its integrated supply chain and finance platform. The transactions benefitted hundreds of merchants across India spanning 60+ districts.

Founded during the pandemic, Ayekart addresses the needs of producers, farmers collectives, manufacturers, processors, distributors, retailers and consumers via its apps Ayekart Hisaab, Business and Consumers. It introduces new entrants and entrepreneurs in the digital world to offer solutions that increase business and decrease marketing costs of established enterprises and also help connect better with consumers at the retail end to complete the ecosystem.

Elaborating on the company’s vision and functionality to achieve, Mr. Debarshi Dutta, Co-founder & CEO, Ayekart said, “With the strong, agile and flexible technology of the platform at Ayekart we want to establish a digital Glocal MSME supply chain ecosystem along with trusted hyperlocal deliveries. Our Platform-as-a-Service technology helps empower the traditional businesses to reach a larger base of their target audience.”

Ayekart’s beneficiaries range from merchants, small aggregators, farmer producer organizations (FPOs), manufacturers, distributors, retailers, etc. who seek for an easy-to-use application and secure ecosystem to streamline their day-to-day operations as well as finances. Explaining how Ayekart’s B2B platform plays a crucial role for these beneficiaries, Mr. Dutta, added, “Ayekart Business is a one stop application where the merchants can get all their required products and critical insights on the market trends. Besides, banks and NBFCs provide financial assistance to the merchants against the purchases they make through the app. Currently, we are associated with three financial partners and with our thriving network, we foresee more than 7x growth by the end of FY 2022-23.”

Ayekart is currently present across 12 states of India and is strengthening supply chain ecosystem through finance, technology and services. It endeavours to empower the traditional business by enabling end to end supply chain management using AI and ML based technology and providing traceability and visibility with easy payment options. It also offers a one-of-its-kind integrated e-commerce platform to various stakeholders in traditional supply chain.