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Coronavirus: LG, ZTE withdraw from MWC, others may follow
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SME Times News Bureau | 05 Feb, 2020
With the rapid spread of the novel coronavirus showing no signs of
slowing down, Chinese tech major ZTE and South Korean giant LG
Electronics have decided to withdraw their participation from the
upcoming Mobile World Congress (MWC) 2020 event in Barcelona later this
month.
While LG has become the first major South Korean company
to give MWC 2020 a miss, others may soon follow suit, considering the
threat that the virus poses, according to industry watchers.
"LG
Electronics is closely monitoring the situation related to the novel
coronavirus outbreak, which was recently declared a global emergency by
the World Health Organisation as the virus continues to spread outside
China," the company said in a statement.
"With the safety of its
employees, partners and customers foremost in mind, LG has decided to
withdraw from exhibiting and participating in MWC 2020 later this month
in Barcelona, Spain," it added.
This decision removes the risk of
exposing hundreds of LG employees to international travel which has
already become more restrictive as the virus continues to spread across
borders, LG said, adding that it will be holding separate events in the
"near future" to announce its 2020 mobile products.
A ZTE
spokesperson told The Verge that the company was cancelling its press
conference at MWC partly due to practical issues like travel and visa
delays and also because "(we) tend to be an overly courteous company,
and simply don't want to make people uncomfortable".
Telecom
industry insiders said that the withdrawal of LG and ZTE from MWC is a
significant development. However, they added that it remains to be seen
if it would have a cascading effect on the show.
Asked whether
the threat of the coronavirus can impact MWC 2020, Tarun Pathak,
Associate Director, Counterpoint Research, said, "Yes, it can lead to a
drop in footfalls as Chinese participants are likely to skip or nominate
their colleagues from other regions."
"I think potential impact
will be more clear closer to the event date. There is also a
possibility that some of the launch events are also postponed. To
mitigate the risk, I think proper measures will be taken at show or more
importantly at the first port of entry," he added.
MWC organiser
GSMA said that it is monitoring and assessing the potential impact of
the coronavirus on its MWC20 events held annually in Barcelona, Shanghai
and Los Angeles and as well as the Mobile 360 Series of regional
conferences.
"The GSMA confirms that there is minimal impact on
the event thus far. MWC Barcelona 24-27 February 2020, will proceed as
planned, across all venues at Fira Gran Via Fira Montjuïc and La Farga
L'Hospitalet, including YoMo and Four Years From Now (4YFN)," GSMA said
in a statement on Wednesday.
According to a report in Yonhap,
other South Korean companies, including automaker Kia Motors Corp. are
looking at the possibility of withdrawing from MWC 2020.
Samsung
Electronics Co., SK Telecom Co. and KT Corp. said they will run their
MWC exhibition booths as planned but hinted that there could be a change
of plans if the situation gets worse.
SK Telecom, South Korea's largest mobile carrier, has already announced that it will cancel a scheduled press event at MWC 2020.
The
annual gathering for the mobile industry drew nearly 110,000 visitors
last year, with 6 percent of them coming from China, the fourth largest
after Spain, the US and Britain, according to data from the GSMA.
The
toll from the novel coronavirus (2019-nCoV) outbreak in China has
climbed to 490, with 65 new fatalities, while the total number of
confirmed cases has gone up to 24,324, the Chinese health authorities
confirmed on Wednesday.
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Customs Exchange Rates |
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Euro
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75.65 |
Japanese
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56.85 |
As on 13 Aug, 2022 |
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