|
|
Nestle celebrates 100 years in India
|
|
|
|
| Top Stories |
 |
|
|
|
SME Times News Bureau | 22 Sep, 2015
A few weeks after Nestle India was served notice by the apex consumer
court over the government's Rs.640-crore class action suit related to
its Maggi noodles, the Swiss company launched a new commercial
celebrating 100 years in India to gain consumer trust, although not
featuring Maggi noodles.
The 92-second commercial has been
floating around on the social media platforms, titled 'Nestle: A Part of
India's Life for 100 Years'.
The video takes the viewers through
a journey of Nestle in India, starting from 1912, when the Swiss giant
first entered the Indian market.
Products like Milkmaid, Nescafe,
Milky bar, Kit Kat, and Nestle's milk and curd find their place in the
commercial, while running through various red letter days of Indian
history -- Independence, Rakesh Sharma's space odyssey among others.
The
video does not feature Nestle's arguably most famous Maggi noodles,
after the product was recalled by a June 5 ban order from the industry
watchdog, for containing higher-than-permissible levels of lead and
monosodium glutamate (MSG).
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
| Customs Exchange Rates |
| Currency |
Import |
Export |
US Dollar
|
84.35
|
82.60 |
UK Pound
|
106.35
|
102.90 |
Euro
|
92.50
|
89.35 |
| Japanese
Yen |
55.05 |
53.40 |
| As on 12 Oct, 2024 |
|
|
| Daily Poll |
 |
 |
| Will the new MSME credit assessment model simplify financing? |
|
|
|
|
|
| Commented Stories |
|
|
|
|
|
|
| |
|
