Khazana Group opens luxury furniture showroom in Hyderabad

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SME Times News Bureau | 30 Nov, 2013
Khazana Group, a leading furniture brand, Friday opened a new showroom in Hyderabad, bringing top global brands under one roof.

Elevate, the luxury furniture and stylish kitchen showroom which has come up in the upmarket Jubliee Hills offers renowned global brands like Leathereditions by Natuzzi, Alno from Germany, Italian sofas from Erba, home solutions from EGO Design and Milmueble from Spain.

Bhawant Anand, chairman, Khazana Group, told reporters that they invested Rs.20 crore in 32,000 square feet showroom. The prices of the products range from Rs.1 lakh to Rs.1 crore.

It is the third showroom of Khazana in the city and it plans to expand its operations to other cities.

Natuzzi, the world's largest manufacturer of leather furniture, has 22 franchise stores in India with annual sales of Rs.100 crore, Nitin Behl, country manager, Natuzzi, said they plan to open another 15 stores in next one year.

Natuzzi, which has retail presence in 123 countries, is a billion dollar company listed on New York Stock Exchange. Behal said the Italian company has its own forests in Romania to source the raw material.

Alno is the second largest kitchen manufacturer in the world. The 85-year-old German firm, which had a turnover of 446 million Euros last year, has presence in 64 countries.

Nadine Gindele, marketing coordinator, Alno, said they had nine showrooms in India and plan to open three next year.

Alno, which has undertaken some projects at star hotels in India including ITC Green Tower Kolkatta, is offering a wide range of kitchens at Khazna showroom. The high-end kitchen is priced at Rs.1 crore.