RBCPL launches eco-friendly synthetic paper

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SME Times News Bureau | 03 Jun, 2009
Rational Business Corporation (P) Ltd, for the first time in India, has launched petrochemical-based - Yupo synthetic paper made out of environmentally friendly material for posters, Backlit - frontlit, Self Adhesive vinyl.

YUPO pioneer in synthetic paper accounts for almost 80% of market share in this segment. YUPO is under the patronage of Rational Business Corporation (Pvt) Ltd. in India as their official promoter.

"Yupo synthetic paper is a low cost and environment friendly advertising option. It appears like paper but is smooth, has better rigidity and most importantly better life cycle. It affords excellent printability and can be written on," Managing Director, Rational Business Corporation (P) Ltd., Ashish Gupta told SME Times.

Rational Business Corporation(P)Ltd, is the official distributor of YUPO products in India. And as part of its strategy to move up the value chain, the company is presenting two brands of yupo paper - Yupo Blue and Yupo Octopus. One of the major advantage for yupo paper is that it helps in discharging Corporate Social Responsibilities (CSR) by saving uncountable trees per day.

Gupta said, "It's cost factor forcing many major brands to find alternative solution to establishing and communicating product advertisements. Synthetic paper is used in banners and posters to advertise the products and for sign boards".

"Yupo synthetic paper's main raw material is made up of carbon and hydrogen making it non-toxic when incinerated and highly recyclable," he added.

Synthetic paper, an interesting polypropylene derived product, has been known for quite a many years.

From labels for food packaging to children's books, synthetic paper applications are finding a niche within the converting industry.

Gupta told SME Times that due to its eco-friendly and Acid free nature it is not only used in packaging of products but also in food packaging.

"This synthetic paper is 100 % tree free and conserves forests, water and natural resources. It's manufacturing process is also ozone friendly. It is a 100% recyclable and proper recycling generates no sulfur, chlorine, nitrogen or dioxin gases. This paper is free of toxins and heavy metals and contains no softening agents," said Gupta.

It combines both characteristics of paper and film to give it features that take it a notch above the rest. It is environmentally friendly & is fully recyclable. Its smooth surface makes it hard to de-laminate and shows high performance in heat seal lamination.

"Yupo Synthetic paper has high/ low temperature tolerance. The melting point of the paper is quite low, around 165ºC. It is highly resistant to water, grease and chemicals thereby causing no change in shape, color and strength. It is strong, making it tear-resistant, shock-resistant and has high folding endurance," he added.

Rational Business Corporation (P)Ltd is one of the fastest growing organisation specialized in design, manufacture & supply of complete range of Office Stationery & Allied Products and Computer Hardware and Peripherals, that are strategically developed and marketed all over the country.