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BPCL to digitally transform sales, distribution network with Accenture
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SME Times News Bureau | 13 Apr, 2021
Bharat Petroleum Corporation Ltd. (BPCL) and Accenture are collaborating
to transform India's second largest oil and gas company by digitally
reimagining its extensive sales and distribution network. Accenture will
use its capabilities in data, artificial intelligence (AI) and cloud
technologies to build, design and implement a digital platform, called
IRIS.
This platform will integrate real-time data from across
BPCL's countrywide network, including more than 18,000 fuel retail
outlets, 25,000 tank trucks, 75 oil installations and depots, 52
liquefied petroleum gas (LPG) bottling plants and 250 additional
industrial and commercial locations, to provide a consolidated view of
its extensive operations.
Driven by analytics based on AI and
machine learning technologies, the IRIS platform will subsequently
trigger automated alerts and actions, including rapid response to
equipment failures or hazardous situations. It will also empower the
BPCL workforce of more than 100,000 across the country to make faster
and more accurate decisions, including preventative maintenance. This
can help increase sales at fuel retail outlets by minimising
infrastructure downtime and ensuring consistent fuel quality, as well as
improve the experience for customers, the company said in a statement.
By
embedding intelligence in BPCL's sales and distribution network,
Accenture is helping BPCL optimise its operational performance and
efficiency, enhance security and safety and deliver a superior
experience for its retail and commercial customers across the country.
Arun
Kumar Singh, Director (Marketing) and Director (Refineries), BPCL,
said, "Digital transformation opens up new opportunities for the oil and
gas industry. As an organisation passionate about embracing change and
leading the charge, we look forward to leveraging technology to unlock
tremendous value, sustainable growth, and improved efficiency."
"With
the deployment of this highly automated command and control platform
called IRIS, we will not only bolster our digital capabilities
significantly, but also improve customer experience and transform
operations at scale. It will further ensure consistent and uniform
delivery of BPCL's brand promises of innovation, care and reliability to
our customers," said Rahul Tandon, Head, Digital Transformation, BPCL.
The
new platform will be capable of accepting more than three million
inputs per second from automated sensors, cameras and Internet of Things
(IoT) devices deployed at all key locations, tracking performance based
on key parameters such as fuel stock, safety, compliance, equipment
health and boosting asset uptime. BPCL's field workforce and partner
network will have a seamless experience thanks to support from a portal,
mobile app and call centres in Noida and Chennai.
The digital sales and distribution platform will use BPCL's cloud infrastructure, making it more agile and scalable.
"The
future will belong to companies that purposefully combine advanced
digital technologies with human skills and creativity," said Piyush N.
Singh, India Market Unit Lead at Accenture. "We believe our industry
expertise and extensive digital capabilities can help BPCL drive the
next wave of growth and gain a distinct advantage in the market. The
powerful combination of human and applied intelligence will facilitate
transformative change to ensure BPCL's operations are safer, more secure
and more efficient."
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